I’m on the train home from a digital Transformation conference. A number of speakers talked about IOT, Blockchain, robotics. The thing is most people looked paralysed with fear.
It wasn’t until the afternoon that somebody said that digital transformation wasn’t new. Yes, after all those scary presentation it would seem there are case studies.
- Taxis vs Uber
- Blockbuster vs Netflix
- Book Shops vs Amazon
To name but a few …
The afternoon presentations went onto practically talk about how you can start transforming, here is some advice I crowdsourced from the day;-
- Digital transformation isn’t IT change
- Start small
- Find your digital champions internally
- Look at what processes you can change that will my an impact? For example transforming Sales or Human Resources
- Learn from people who have this before
- Embrace an experimental mindset
Obviously we would suggest that you transform with social first (I am biased) but I will leave it to you.
If you don’t know what Digital feels like order a taxi. First call one up, or try and flag one down. You know what that feels like. Now download the Uber app (no I’m not paid by Uber) order a taxi through Uber. You will never call up another taxi firm. Uber is a frictionless way of doing business and that feeling is what you need to be aiming for your customers.
Digital should be the aim of your business in all areas, not as I say through IT, but finding ways of using digital to do things quicker and cheaper using digital.
It’s time and you know it. Now go and order that Uber taxi!
People who read this article also read these: