For those that don’t know, a LinkedIn recommendation is a 2 line reference from a colleague, x manager or client. Most recruiters say you need at least 7 from the last 2 years, so those ones from 2007 when you were looking for a job, sorry but don’t apply.
Neither do those mates endorsing mates recommendations count either.
Why do we have recommendations?
Your prospects and clients are looking for experts that can guide them through the purchase process. So they will look at you LinkedIn profile and make a judgement.
They will read your summary, your job history, see if you write and post relevant content. That’s relevant to them the customer and not to you. We have likened it to going to the gym, you don’t just go to the gym and do arms. You go to the gym and do arms, legs, shoulders, etc, etc.
Recommendations are so often left out.
As you need 7 up to date recommendations you do need to keep asking people and they will gradually build up over time, which is fine.
But there has been a funny development that people have actually started collecting recommendations as if they are a badge of honour. The whole thing is strange and spammy.
One individual who uses his number of recommendations as his unique selling point (USP) I guess he has nothing else. Anyway this person has collected recommendations from people that don’t him. He rang up and friend of mine and asked for a recommendation and they hadn’t met, let alone done work together so how could my friend recommend him? Which does beg the question about how many other recommendations are fake?
A friend of mine used to be a train spotter, he went through the book of train numbers twice. This meant “pain” he had to travel to places where the trains were kept. Climb over fences to get into sidings. Stand for hours at Clapham Junction. It was a passion for him but he loved the chase. He always tells the story of the fakes in the train spitting world who ticked numbers they hadn’t seen. As soon as you found one fake, the walls came tumbling down as the whole book could be fake.
Recommendations are important, there is no doubt in the world of the modern online buyer, but getting people to recommend you that don’t know you, that is fake.
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