by Adam Gray | @AGSocialMedia | LinkedIn As I sit in a shopping centre in Melbourne in between meetings, I am spending a moment to reflect on where my life has gone…and how I got here. Why? Because perhaps as you in your business, despite your best efforts you simply cannot know where life is...
by Adam Gray | @AGSocialMedia | LinkedIn It’s early on a Saturday morning, the family are all still asleep, so I’m checking messages and I come across a video clip of Gary V that Tim has drawn my attention to: “Innovate or die”. Gary is talking about why Toys-R-Us has gone bankrupt and he said...
Why Go Through the Motions When You Can Be a Leader?
2017-10-06 11:10
by Adam Gray | @AGSocialMedia | LinkedIn I am passionate about social. I am passionate about business. I am passionate about the future. That’s why I often “rant” about things. I feel as if the soapbox was invented just for me! As I sit here early one Saturday morning thinking about business, and despite the...
How to Sell a Lamborghini on LinkedIn
2017-10-16 7:10
by Adam Gray | @AGSocialMedia | LinkedIn Social media sometimes provides interesting insights into the human psyche. How people, despite their own experiences, sometimes fail to see and believe what’s going on. Whilst travelling to Canada I had an experience of this which made me smile and made me think about how so many people...
Anyone Can Become Brilliant at Social Selling. But Most Won’t
2017-10-31 11:10
by Adam Gray | @AGSocialMedia | LinkedIn In the sales world, there seems to be an ongoing battle between “social selling’ and “traditional selling” people. Social sellers believe (generally) that traditional selling techniques are dead and that they are no longer relevant. Traditional sellers on the other hand believe that social selling is a fad...
Buying a Marketing Automation Platform? What Could Go Wrong?
2017-11-06 10:11
by Adam Gray | @AGSocialMedia | LinkedIn Having spent some time working for a large software company I can tell you that customers love the idea of marketing automation. Especially the idea that you can “journey map” your customer experience and work out where the customers/prospects can be influenced in order to nudge them in...
By Richard Doyle | @Deverons1 I was recently engaged by a client to develop their customer base. They manufactured a product that needed to be sold through non-traditional channels of business. Although it has been years since I have actually had to develop a virgin customer base, I thought no problem, I will use the...
by Adam Gray | @AGSocialMedia | LinkedIn You know what social media is. Social media is a gift to humanity, social media is a tool to bring people together, social media helps friends keep in touch and businesses to engage and woo their customers. But is social media a platform for campaigns? Arguably not! Do...
Banging Your Head Against a Wall? It’s Lovely When You Stop
2017-11-18 17:11
by Adam Gray | @AGSocialMedia | LinkedIn I have written about human nature before. But I keep seeing the repeating patterns of people espousing the virtues of “the old ways”. Not because they think the old ways are good, but because they so desperately hope that if they keep saying how effective those ways still...
Black Friday Sale…
2017-11-24 19:11
by Adam Gray | @AGSocialMedia | LinkedIn A Black Friday Sale…is one thing you certainly will never see from Digital Leadership Associates and there are a whole host of reasons for this. Greed isn’t one of them. A very clever friend of mine once said, “never give a discount to anyone. Sell it at full...
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