A great quote attributed to either Arnold Palmer or Gary Player…in fact it doesn’t belong to either of them (but was popularised by both)…but the point is that it’s a brilliant headline for how to behave in business and particularly in social media.
Since the beginning of time we all know that much of our “success” is based on luck. Either you happened to have called at the right time, or the prospect happens to be on LinkedIn when you post that crucial article, or they see your advert immediately after a meeting where a problem is identified. Just being in the right place at the right time.
Of course, the environment has changed somewhat since the arrival of the internet. Now, the buyer is empowered, the buyer holds all the cards, the buyer can (and does) research and make their short list of suppliers without ever even speaking to you, the seller. But that premise of making your own luck is alive and well and here’s why.
Research shows that one of the key places buyers make decisions about which companies and individuals they want to work with are made on social media and this is where that practicing is so relevant.
We all know this though. The interesting thing for me is that despite knowing it, few of us actually let it inform our actions.
As organisations we buy “training” which gives individuals the knowledge that they need to be social but once the training session is over people simply go back to their desks and get on with their jobs.
We are a transformation company. We help individuals change what they do and how they do it so that they can become more effective and efficient in their jobs. This isn’t by creating an app (because we all know that downloading an app and consistently using it are different things) this is by helping people to understand what their role in 2020 and beyond is, and how they can organise their time and skills to fit these new tasks and actions in to that life.
The message that I’m trying to communicate in this article is that the difference between success and failure isn’t what you know…it’s what you actually do. So to be competitive you need to start to actually do.
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