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The modern consumer has changed. The internet and social media channels have fundamentally changed the way people evaluate brands and products when they make buying decisions, recruitment decisions and all interactions. Long before you are contacted. The modern consumer has been on a self-driven journey where they research, ask questions and jump to conclusions about you, your products and your brand.
Our business transformation creates opportunities for your brand and salespeople to be a part of the journey earlier in the process and to benefit from the huge efficiencies of having conversations where most people actually reside.
Social media helps facilitate more natural and effective conversations with prospects, customers, staff, stakeholders…whomever they might be. We believe that organisations will be best served by social media if they transform across everything that they do, every department, every function, every region. So we have developed programmes tailored to each of those departments.
Whether you work in Sales, Human Resources, Marketing, customer service, procurement we have developed a social transformation programme for you. Talk to us about how social media might be able to add significantly to the effectiveness of your department.
We believe that social media has changed the world. Many organisations though have not changed to reflect this. In the future all organisations will need to be “social to the core” if they want to be competitive and we already see organisations that excel in social marketing or social selling gaining a huge competitive advantage.
As an organisation you are probably already using social media – some salespeople active on LinkedIn, a corporate Twitter account, perhaps Slack or Yammer as an internal communications too, maybe even job ads on Twitter. But these are disconnected “tactical” uses of social media rather than a strategic and organisational-wide use of it.
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