Our strategic social media programme helps to identify your organisation’s vision (and appetite) for social media, aligns stakeholders behind this vision and uncovers all of the unique barriers that will need to be addressed to successfully achieve that vision.
We work with your Leadership team to prioritise key functions, deliverables and goals, avoid roadblocks and minimise organisational risk.
Often, social media is seen as a tactical item. It can deliver short-term sales benefits, therefore it’s a sales tactic. It can deliver increased media share of voice, therefore it’s a marketing tactic. It can help recruit staff, therefore it’s an HR tactic. And whilst it can do all of these things we believe that social media deserves a seat at the top table because it touches every department and business function.
The strategy document will feed-in to an implementation by department, such as: