By Peter Springett | @PeterSpringett
In my previous post – No time to blog? You’ve already written dozens – I explained how it’s easy to find the raw material for post by searching through recent emails, presentations and brochures.
I still hear people say that they are stuck for ideas. So today I’m looking at topics that can form the subject of an eye-catching blog post for your business. The trick is to always be on the look out for something that inspires you. Here are ten suggestions to get you started.
- Sport: Teamwork, competition, the rules of the game. Sport is an ideal way of explaining the ins and outs of business and technology. See this post about why running is like writing.
- Music: At work as on stage, you need to have the best tunes and the best band. my colleague Tim Hughes wrote an excellent piece comparing the different guitar styles of Eddie Van Halen, Slash and others with the techniques you need to succeed in social.
- The Four Seasons: Not another music angle, but a reminder that your business calendar is always an inspiration. New Year, Valentine’s Day and back to school are all good excuses to extemporize on beginnings, what you love at work and learning. Here’s a great piece about sales and September.
- My Secret Hate: Let’s face it, there always something about work we wish we could change. Meetings and email are frequent frustrations for many of us and often crop up, as in this blog about social and email by my colleague Alexander Low
- The Coded Message: Want to send a clear signal to your customers, colleagues, competitors? For example, what are your strengths (and the weaknesses of the competition)? This a great way to make a point without being negative about your peers. See this piece by Adam Gray on DLA and the truth about marketing.
- The list: “And another thing”, “I could go on”, “Do I have to draw a picture?”. Whenever you find yourself inspired (let’s face it, we all need to let off steam once in a while) make a list of what’s good or bad and expand the points in a blog. A bit like this post of course.
- Legislation: A bit more chewy, as they say. But most industries are subject to growing legislation, not least around data and privacy. What about your customers and how can you help them? Here’s a great piece on GDPR by my colleague Adam Gray.
- The Devil’s Advocate: Start from a controversial position (your headline) and work backwards. “Why I Hate the New iPhone”, “The Beatles are Overrated”, “Why We Should Nationalise Social Media”. This is a variation on the hypothetical post, or satire eg Apple buys Microsoft, plans to kill off Windows.
- Television: This is the golden age of TV with plenty of business scenarios: Mad Men, Breaking Bad, Suits, Silicon Valley to name but four series with characters and plots that can inspire a post. Netflix and others are also great examples of content strategy applied at an international level.
- Gadgets: The good and the bad. We all have a favourite gadget or piece of kit. For me that’ll be my GoPro, hiking boots, SONOS speakers. And then there are the technologies that rub us up the wrong way. In this post, my private vendetta against the internet fridge continues.
So, there you go. That’s ten for starters. Inspired? And what would you add to the list?
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