by Alex Low | @Alexander_Low | LinkedIn I was fortunate enough to listen to Brian Solis speak last month. He was sharing his views on the role of influencer marketing and how “pay to play” as he put it – think Kim Kardashian – is losing its worth in the business. We are becoming far...
by Tim Hughes | @Timothy_Hughes | LinkedIn I think I must have been a fairly early adopter of Snapchat. My partner has two boys and I tried to find ways to build some connection with them. I don’t and never wanted to be a step-dad, but at least buy them a beer and have a...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day, somebody showed me an article along the lines that you couldn’t organically distribute content on Facebook without using ads. Now we all know that what drives Facebook is ad revenues, so they will be delighted if you buy ads on the platform. But, take a...
by Alex Low | @Alexander_Low | LinkedIn If you live in London like I do, or have been fortunate enough to visit, you will no doubt have used the world famous “Underground” or “Tube”. The map of all the stations is like a work of art, famously designed by Harry Beck. It’s a great visual...
by Tim Hughes | @Timothy_Hughes | LinkedIn Ever since I started in work some 25 years ago I’ve been creating networks. In the early days that meant a folder that I put business cards in, my paper diaries, the people I met, my friends and my family. Networks are so important. Take my 80-year-old mother....
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018. They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Adam Gray | @AGSocialMedia | LinkedIn We’ve been going just over a year and we have written 200 blogs (in fact we’ve written a fair few more than that as we have many unpublished blogs that will gradually go-out over the next few weeks (and we’ve written a few for clients too). I’m incredibly...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience is to get an understanding of the audiences attitude to social media, especially in the B2B (Business to business) space. One common comment we...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I spotted a message from a social media guru where he said that people shouldn’t read sales and marketing books. Maybe it’s because he hasn’t written one, and I have, that I completely disagree with this. There are three reasons for this: At my previous...
by Adam Gray | @AGSocialMedia | LinkedIn How many Facebook ads do you need in a social campaign? This was one of the questions that was recently posed on a Slack group which of which I am a member, amazingly I didn’t rise to this question. Nor did I pace around the room shouting angrily....
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Copyright by BoldThemes. All rights reserved.
