by Tim Hughes | @Timothy_Hughes | LinkedIn I recently read a post which started “for the first time in years, search is sending more traffic to websites than did social media”. I must admit, I thought “so what?”. Let go back 20 years. You called up a company and asked them to send you a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Meeting after meeting we attend now, Marketers say to us “nothing works anymore”. In fact, somebody today, went so far as to say, “nothing in Marketing works today, it’s like a switch has been flicked. All Marketing has been switched off”. Apart from one method. The Marketer went on...
by Tim Hughes | @Timothy_Hughes | LinkedIn Writing as a Generation X person, I see many other Baby Boomers and Generation X people make assumptions in the realm of sales and marketing as if the world hasn’t changed. Great example is yesterday when some research came out saying that people are 70% of the way...
by Alex Low | @Alexander_Low | LinkedIn Tim and I took a train to Manchester for a business meeting. It was an early start, we couldn’t get a tea as the boiler wasn’t working, or so we were told. Tim ventured to the buffet car. My phone rang “Fancy a bacon roll?” said Tim. Yes...
by Tim Hughes | @Timothy_Hughes | LinkedIn When we see fashion shows we, OK maybe it’s me, but I see models walking down the catwalk and I immediately think, “I will never wear that”. But of course, that isn’t the point, nobody actually wears that outfit, or only one or two do. The point is...
by Tim Hughes | @Timothy_Hughes | LinkedIn Life in a Post GDPR World The evidence is there that something has happened across multiple industries, I’m not going to quote research at you as we all go on-line and buy stuff. We take that business-to-consumer (B2C) buying patterns and bring it with us into the business-to-business...
by Tim Hughes | @Timothy_Hughes | LinkedIn The World Cup is one of the biggest (if not the biggest) sporting event in the world In Australia the company that provided the streaming of the events had some problems providing the service. So where did people go to complain? Social Media of course. It has now...
by Tim Hughes | @Timothy_Hughes | LinkedIn I remember when I started in sales some 25 years ago. Buyers were painted as some mystical being that could make life or death decisions in some opaque way. Like the Roman term Pollice Verso (or verso pollice), a Latin phrase meaning “with a turned thumb“, that is used...
by Adam Gray | @AGSocialMedia | LinkedIn I have written about this before, but it is one of my “big things”… A friend of mine said “this is simple…but simple and easy are not the same thing” and that’s so true of becoming social. Social as an individual or social as an organisation are really...
by Tim Hughes | @Timothy_Hughes | LinkedIn Just watched a video on cold calling and there are 19 things that I thought was ironic. Maybe it’s my British sense of humour, which can be a little “Monty Python”. Talking about Monty Python one of my favourite sketches is from the film “Life of Brian” which is...
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