Tim and I took a train to Manchester for a business meeting. It was an early start, we couldn’t get a tea as the boiler wasn’t working, or so we were told. Tim ventured to the buffet car. My phone rang
“Fancy a bacon roll?” said Tim.
Bit of brown sauce, shame that I couldn’t have a cup of tea with it, but nonetheless, you can’t beat a good bacon roll in the morning. Or so I thought.
Well, it transpires you can. What we were faced with was a beige roll that was nuclear hot in a plastic bag. Trying to open it without scalding oneself was a trial in itself.
Even with all the brown sauce eeked out of the sachet, it was the blandest, least bacon, bacon roll I had ever had the displeasure of eating.
That’s thing I said, as we were walking off the train. McDonald’s gets it right with being consistent. No matter where you are in the world, your Big Mac and Fries or Quarter Pounder with cheese will always taste the same. In a good way. I remember visiting Beijing, and whilst I am all for one in embracing new culture, when I found the Golden Arches, I knew what I was going to get. Didn’t fancy pig trotters out of a vending machine.
So what has this got to do with Social Selling.
Consistency is critical to executing a social strategy successfully. Your personal brand, your story and call to actions must all be consistent, continuous and connected (if you are using multiple social platforms). It is important that no matter where someone meets you online, much like when you go to a McDonald’s, your audience has a consistent experience.
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