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by Tim Hughes | @Timothy_Hughes | LinkedIn According to research from Genpac two thirds of Digital Transformations will fail. https://www.consultancy.uk/news/2656/two-thirds-of-digital-transformation-projects-fail Must admit, I thought they must have got that wrong. Having been around during the dot.com boom, I remember saying then (on the basis most IT projects fail or don’t meet expectation) “why would a...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was talking with a customer the other day and they said, “you know people go through 4 steps as part of their social media journey?” I was amazed so I got her to explain. The first step on a companies social media journey is to employ the...
by Tim Hughes | @Timothy_Hughes | LinkedIn I often write about social selling and in posting these blogs, I often get comments on LinkedIn, I have no idea where they get these ideas from or which joker is saying “social selling is …” but I wanted to clear some of these up. Here are a...
by Adam Gray | @AGSocialMedia | LinkedIn There are many ways to skin a cat as they say and B2B marketing has more options than most. When you are trying to get your event (or for that matter your company/products/services) on the radar of prospective buyers why should you consider influencers alongside the usual –...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam Gray and I were in a meeting with a senior sales leader the other day and he asked “can you help me make eight figure deals?”. “Of course we can” was my answer. This wasn’t some glib response, we can. It’s worth noting that this company gave...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently read on a Facebook group about a person that spent Friday afternoon and Monday morning creating a list of 100 target people. Apart from doing this at the weekend, I guess those are probably the best days to sit and invest in building target lists. He...
by Adam Gray | @AGSocialMedia | LinkedIn Well, I’m not actually, but I do get asked to speak on radio shows most weeks to give an opinion on social media issues when there’s something in the news about it. Today, I was asked to speak on Talk Radio on the Julia Hartley-Brewer show because Jeremy...
by Tim Hughes | @Timothy_Hughes | LinkedIn In his book “Obliquity” John Kay points out that actually objectives are a waste of time, what do I mean? If we go back to 1940, Prime Minister Churchill stood up in the UK Parliament and said that the United Kingdom would be victorious. Which was a goal,...
by Adam Gray | @AGSocialMedia | LinkedIn I find it fascinating how often life gives you a reminder to practice what you preach. I like to think that we at Digital Leadership Associates are pretty good at taking our own medicine – we blog at least once per day, we are extremely active on social...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam Gray my co-founder and I were recently in Australia presenting to a number of large B2B companies about social selling and we were asked, why don’t we do a bit of cold calling and a bit of social selling? Seems like the perfect way forward a little...
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