by Tim Hughes | @Timothy_Hughes | LinkedIn Before we get into the business case for social media and social transformation let’s look at… The Business Case for Email! A friend of mine was telling me the story about how he was paid by a company to build a business case for email. Now before you...
by Tim Hughes | @Timothy_Hughes | LinkedIn We often see adverts for a Social Selling, in fact any subject area and the person is going to give you a masterclass. We’ve all been on one of these training courses, you attend, the person tells you how clever they are and you go back to your...
by Tim Hughes | @Timothy_Hughes | LinkedIn Turn on the TV and we hear about who has tweeted what. At the Football (soccer) World Cup two presidents talked over Twitter. Started by President Obama, the Presidents the United States no longer needs to talk through journalists, he can talk direct to the world and you...
by Adam Gray | @AGSocialMedia | LinkedIn Given that research shows that in excess of 80% of people with an internet connection (that’s basically everyone in the developed world) are active social media users and that with every passing year they spend a larger proportion of their day on social media, why doesn’t your company...
by Tim Hughes | @Timothy_Hughes | LinkedIn If you have read any of our blogs we have never said that that cold calling is dead. In fact we have argued that for selling low value, transactional sales it probably works well. For example, I often get called about sports tickets. It’s a Wednesday, there are...
by Adam Gray | @AGSocialMedia | LinkedIn It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across different touch points. The idea...
by Tim Hughes | @Timothy_Hughes | LinkedIn Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program. This makes brands and individuals look robotic. Sales and marketing has always been social. Social Media is just that –...
by Adam Gray | @AGSocialMedia | LinkedIn Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small technical consulting company who want...
by Tim Hughes | @Timothy_Hughes | LinkedIn The foundations to marketing started in the 1920s and developed to a point in the 1950s and from looking at many companies social media (Twitter, LinkedIn etc), things have not changed much. “Broadcast” marketing is a simple concept, you throw lots of “mud” at the wall, some of...
by Adam Gray | @AGSocialMedia | LinkedIn I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met literally thousands of marketing managers and most of them make some fundamental mistakes in what they do. Oddly, it isn’t because they don’t know what they should be doing...
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Copyright by BoldThemes. All rights reserved.
