by Alex Low | @Alexander_Low | LinkedIn I read this Business Insider article on what one of the youngest employees at Google, Falon Fatemi, is now doing at her company, Node, that could disrupt search as we know it. The phrase “accelerate serendipity” got me thinking. Pre-social, ‘serendipity’ meant that water cooler moment, a chance...
by Alex Low | @Alexander_Low | LinkedIn Don’t worry. This isn’t another post about how we are about to be overrun by cyborgs and that this is the end of humanity as we know it. What is evident, however, is that the sales and marketing functions are about to move into an entirely new era....
Interview with Alex Low | @Alexander_Low | LinkedIn In the latest of our Digital Leadership Associates profiles, we talk to Alexander Low, our LinkedIn, Sales Navigator and Account Based Intelligence expert, about his vision for social selling Tell us a little about yourself and your background I have been in sales for my entire career,...
by Alex Low | @Alexander_Low | LinkedIn I have been working for myself for the last six months and it has been an amazing eye opener. It is the first time in my 15-year career that I have not been wedded to a corporate mothership, and boy does it feel good. One of the biggest...
by Alex Low | @Alexander_Low | LinkedIn I was chatting with the Head of Sales Enablement at Hootsuite the other day, Shamis Thomson. We were debating whether Canada has any decent wine or not. Evidently it does, based on his pitch to me, the rest of the table, and possibly the restaurant. We soon knew...
by Alex Low | @Alexander_Low | LinkedIn I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided...
by Alex Low | @Alexander_Low | LinkedIn How do I get my SSI score as high as possible? Is the wrong question to be asking yourself. I have seen a number posts and questions on this topic which has led me to share my thoughts. Some context on my experience. I have been using Sales Navigator...
by Alex Low | @Alexander_Low | LinkedIn I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat: “You have 1.3 seconds to engage someone with content before they thumb down” In the first instance, this sounds crazy. The more you think about it, it...
by Alex Low | @Alexander_Low | LinkedIn In my experience, there are currently three trains of thought in the market today when discussing to what extent a business is social. We don’t need it. Our brand speaks for itself and our buyers don’t use social anyway. We are already social and are being social. Marketing...
by Alex Low | @Alexander_Low | LinkedIn First, big congratulations to a lot of my network. I am seeing many updates and changes to profiles where you have been promoted or started a new role. It is always great seeing friends and peers progress in their career. The problem is that I have no idea...
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