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By Peter Springett | @PeterSpringett Thought leadership. I know. It’s one of the most over used phrases in business, not least in marketing. But it deserves closer examination and in my opinion a better definition for 2017. At Digital Leaders Associates, we believe thought leadership sits at the intersection of Innovation (original thinking, new discoveries);...

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By Peter Springett | @PeterSpringett What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this article, I’ll explain the key activities and skills that are needed, and why they’re so important. Firstly, content strategy is more than just production. If you have a start-to-end process for...

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By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...

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by Alex Low | @Alexander_Low | LinkedIn I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat: “You have 1.3 seconds to engage someone with content before they thumb down” In the first instance, this sounds crazy. The more you think about it, it...

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By Peter Springett | @PeterSpringett Getting around the Berlin marathon last weekend was at times a painful experience. Especially at an age where I ought to know better. As the song goes, things ain’t what they used to be. Knees, ankles and quads for starters.  Take a look at the bigger picture, however,  and I’m...

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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