by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I read an article where the person used the term “content shock”. I had no idea what this was so I had to Google it. Content shock is the position where there is so much content, that it’s a waste of time creating it. So...
by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
Search Engine Optimisation (SEO) Vs Intent Data – Are You In Control of the Buyer Journey
2018-05-14 14:05
by Tim Hughes | @Timothy_Hughes | LinkedIn CEB (now Gartner) have the 57% statistic. Which if you didn’t know is based on a large sample of buyers in a business to business (B2B) context. In summary, this means that the buyer no longer needs to ring you up and ask for a brochure. You may...
Why A Good Blog Isn’t Measured on Word Count
2018-10-18 9:10
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) www.social-experts.net if you are a regular reader you know that we are big users of content marketing. Yesterday, the company being only 20 months round and we published our 400th blog. Why? Because it creates us 3 pieces of inbound every day. We don’t,...
Programatic or programmatic
2018-10-22 12:10
by Adam Gray | @AGSocialMedia | LinkedIn Let me begin by saying I am not an SEO expert. I understand the basics of SEO and I understand that it’s a science the requires a lot of study to master. I also understand that there are ways of sidestepping this study and ongoing work by using...
The Digital Marketing Big Fat Lie!
2018-11-01 14:11
by Tim Hughes | @Timothy_Hughes | LinkedIn In a recent blog I posted out on Twitter I pointed out that Marketing, both corporate marketing and digital marketing was dead. Nobody looks at adverts or they are ignored, email marketing, certainly in a post GDPR world is dead, nobody answers cold calls, nobody clicks on PCC....
Time to geek-out
2018-11-14 8:11
by Adam Gray | @AGSocialMedia | LinkedIn Okay, I admit it. I am a geek. A closet geek perhaps, but a geek nonetheless. When I was writing my first book I studied everything that I could find about social media analysis, network mapping and measurement. I even went as far as to study statistics via...
by Tim Hughes | @Timothy_Hughes | LinkedIn I visited a company last week and they wanted to tell me about their great social selling strategy. It started with me being told about the success of the employee advocacy program. The business is putting a lot of time, money and resource into creating corporate content that...
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The simplicity of social media and why you need to be there.
2019-03-18 8:03
by Adam Gray | @AGSocialMedia | LinkedIn Do you remember before the internet existed? Do you remember how the telephone and the pub and bumping in to people in the street was how you learned about things and found opportunities with you life…parties…jobs…exciting new inventions and discoveries? So do I, but time change, things move...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently read an article about a Social Selling project that used LinkedIn ads. Now let’s get this straight advertising in all it forms is not Social. Facebook Ads, Linkedin Ads, in fact all adverting regardless of if it’s on a social network or not is not social,...
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