by Adam Gray | @AGSocialMedia | LinkedIn In the sales world, there seems to be an ongoing battle between “social selling’ and “traditional selling” people. Social sellers believe (generally) that traditional selling techniques are dead and that they are no longer relevant. Traditional sellers on the other hand believe that social selling is a fad...
by Tim Hughes | @Timothy_Hughes | LinkedIn Employee advocacy programs seem to be in vogue at the moment. The plan is very simple: with many employees now on social media, why not get them to tweet on the company’s behalf? If you have 100,000 employees and they are all tweeting, your share of voice is...
by Tim Hughes | @Timothy_Hughes | LinkedIn “We employed interns to do the social media”. This was an actual response from a large software company we recently talked to. Put it another way, they were telling me I was wasting my time. As I had nothing to lose I thought I would ask “Why aren’t...
Our content-strategy expert Peter Springett has just relocated to Berlin. In this article he posts his first impressions of life in the German capital and the business opportunities around the city. By Peter Springett | @PeterSpringett Someone once described Berlin as the largest collection of villages in the world. And they were probably right. I’ve...
by Tim Hughes | @Timothy_Hughes | LinkedIn There are 365 days a year. Taking out weekends and holidays leaves you with about 200 days. That is only 200 days to make or, better still, over achieve your number. As sales people we don’t have time. A key skill of all sales people is to decide...
by Tim Hughes | @Timothy_Hughes | LinkedIn Artificial intelligence (AI) is coming after your job, your business. Are you ready? In this video, Tim Hughes talks with DLA’s Artificial Intelligence (AI) expert Katie King about the revolution that will transform every business, including yours. In addition, Katie offers five practical steps organisations can take to...
by Alex Low | @Alexander_Low | LinkedIn In my experience, there are currently three trains of thought in the market today when discussing to what extent a business is social. We don’t need it. Our brand speaks for itself and our buyers don’t use social anyway. We are already social and are being social. Marketing...
By Dan Purvis | @DanPurvis Business investment in social media is growing. In the U.S. alone social media spending is expected to increase to $17.34bn in 2019 , indicative of the value social can bring to business. However, once you have invested in social media management, you’ll want palpable and tangible results. This article will...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is an old saying in management that there are two ways to motivate people. Carrots, which motivate staff in a positive way, and sticks, which motivate staff in a negative way. Of course, that is a simplification, there are many ways to energise staff, but in this...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this interview Tim Hughes (@Timothy_Hughes) talks about the three reasons why WeChat is the number one social network; why its innovations continue to be copied by silicon valley; and whether the likes of Facebook, LinkedIn, Apple Pay, and Amazon will be able to catch up. His co-host,...
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