by Tim Hughes | @Timothy_Hughes | LinkedIn When Adam Gray and I started Digital Leadership Associates www.social-experts.net we had meetings with a “Big 5” and we were told that Social wasn’t and won’t ever be their go to market. “Our Partners play golf with the top CEOs, Social isn’t relevant to us”. We were told. When I heard...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m pleased to announce the Digital Leadership Associates (DLA) www.social-experts.net are coming out with a new service that will completely disrupt the driving lessons market world-wide. That’s right, we are going into the driving lesson business. What we will be offering is driving training through webinar and CBT (computer...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the things that fascinates me is the way that other companies market themselves. In many cases there is an almost Orwellian (George Orwell wrote the book 1984) use of doublespeak. Here at Digital Leadership Associates www.social-experts.net we “eat our own dog food” or “drink out own champagne” which...
by Tim Hughes | @Timothy_Hughes | LinkedIn On a recent Facebook group a guy asked a question. His Prospecting method was as follows: He spent a day (Friday afternoon and Monday morning) creating a list of 100 targets. From this he emailed them and got a 2% open rate, he then called the people up...
by Adam Gray | @AGSocialMedia | LinkedIn Someone drew this to my attention recently, it’s a schematic of how Martech and Adtech “play together” and the value that they can add to a business when aligned. What is isn’t really getting to the crux of though is that people do not like to be advertised...
by Tim Hughes | @Timothy_Hughes | LinkedIn Now before I start, I should say that I’ve just returned from an amazing holiday in Istanbul. I should point out that Turkey is a great place, people lovely, food lovely and the sites are just amazing so please don’t take this the wrong way, it is a...
by Adam Gray | @AGSocialMedia | LinkedIn Nothing, is probably what you’re thinking! Because what relevance has a 5000 year old monument got to today’s digital world. On the face of it, very little but as I was driving past Stonehenge the other day I was blown away by the vision and purpose of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn The problem with “digital marketing” is the relentless pace of change, this year’s “must have” is “last year’s” dinosaur. Now it’s time of the web form. You know the web form? I want some information on your product or service and I find your website, fill in the...
Adam Gray and Tim Hughes started Digital Leadership Associates www.social-experts.net nearly two years ago. After a few months they were joined by Alexander Low and together they have built an impressive list of corporate clients and reference cases through careful understanding of the market and clarity about their value proposition. Tim, Adam and Alex are...
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are lucky enough to work with some fantastic companies. Some of those companies have truly outstanding people working for them, but mostly they all have a fear of creating content. Recently my daughter was away on a summer course for theatre arts (close...
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