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by Adam Gray | @AGSocialMedia | LinkedIn Time and again people extol the virtues of cold calling AND social selling as some sort of hybrid approach…well forget it. Cold calling simply doesn’t work anymore. Hold on all you “old school” salespeople who say, “I still get my best leads and business from cold calling”. It’s...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I read an article where the person used the term “content shock”. I had no idea what this was so I had to Google it. Content shock is the position where there is so much content, that it’s a waste of time creating it. So...
By Peter Springett | @PeterSpringett Getting around the Berlin marathon last weekend was at times a painful experience. Especially at an age where I ought to know better. As the song goes, things ain’t what they used to be. Knees, ankles and quads for starters. Take a look at the bigger picture, however, and I’m...
by Tim Hughes | @Timothy_Hughes | LinkedIn Somebody recently told me about their social media campaign and how it “did nothing”. And I’m sure there are many such campaigns. So how do you (with few followers) create a campaign that people interact with or better still generates meetings. First and foremost, you need good content....
By Peter Springett | @PeterSpringett In my previous post – No time to blog? You’ve already written dozens – I explained how it’s easy to find the raw material for post by searching through recent emails, presentations and brochures. I still hear people say that they are stuck for ideas. So today I’m looking at...
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