by Tim Hughes | @Timothy_Hughes | LinkedIn When Adam and I started Digital Leadership Associates (DLA) www.DLAignite.com and when we first met Alex and he came on board with us we had a dream, which is to change the world with social. We realised that there are a number of “sub dreams” that we need to...
by Tim Hughes | @Timothy_Hughes | LinkedIn Sales has been forever evolving, there was a time (before the internet and the telephone) where sales was about knocking on doors and people still sell that way. In the last 25 years of sales I’ve seen a number of changes. When I first moved into sales the...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the old days, before the internet, things were simple. Our prospects couldn’t get access to information without a salesperson. In fact, when I cold called, people, while be annoyed at being interrupted, often wanted to talk as they were thirsty for knowledge. The saying “smile as you...
by Tim Hughes | @Timothy_Hughes | LinkedIn We talk to a number of companies who struggle. They struggle as the old Marketing tricks just don’t work anymore. Get a website the marketing articles say. Well yes, it’s something you need but it’s not a priority. We spent 2 days on our website, it’s in WordPress....
by Tim Hughes | @Timothy_Hughes | LinkedIn When we heard about GDPR we wondered how it would impact on Marketing Automation. And the whole software industry that had grown up around it. Here we had a tool, where you could literally pour email addresses in at the top and fire out more and more newsletters,...
by Tim Hughes | @Timothy_Hughes | LinkedIn It’s funny, time after time I see videos where people get hit with spammy inmails and people call it Social Selling. It isn’t. Spammy inmails are just yet another form of outbound interruption. Regardless if it’s Cold Calling, Cold Emails or Cold inmails, they are all the same....
by Tim Hughes | @Timothy_Hughes | LinkedIn When I was growing up in Harrow in London, we didn’t have carpets or wood floors like people do now. Well, we did, we had some on the stairs, it was the height of Middle Class suburbia that we could afford a fitted carpet somewhere in our house....
by Adam Gray | @AGSocialMedia | LinkedIn We often talk about how success in social media (in all of it’s tasks) is usually defined by whether or not one actually does things. We come from a culture where failure is often seen as something fatal. “I don’t want to make a mistake” is seen as...
by Adam Gray | @AGSocialMedia | LinkedIn The cornerstones of social media success are being present, being visible and generating value. At Digital Leadership Associates we would define value from your social media efforts as either leads/meetings/revenue or cost/time savings…or both. But getting “value” from your efforts may not aways be so obvious. So we...
by Philip Hesketh | @PhilipJHesketh | LinkedIn Employee trust in their organisation is affected by their leadership and is critical to maximise employee motivation, engagement and to align employees with company goals and objectives. Research tells us that only 51 percent of employees trust their senior management, and only 28 percent believe CEOs are a...
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