by Tim Hughes | @Timothy_Hughes | LinkedIn Why is it like this every year? Budgets are tight all year round, even through some of the best demand generation months. For example, in Spring and the run up to summer. Then we all get back from holiday in September and the management start screaming: “Where’s the...
by Tim Hughes | @Timothy_Hughes | LinkedIn For those of you that don’t know me, I have 190,000 followers on twitter, all grown organically over the last eight years. Even our company twitter handle DigitalLeaderA grows organically by 1,000 followers a month. The secret? Good quality content and engagement. Think about this: Last weekend, we...
by Adam Gray | @AGSocialMedia | LinkedIn How do you find the right speaker for your event? Here are 10 ideas that will help you find the right expert who can start a conversation from the stage – and on social. Start your search on YouTube (rather than Google). Watch speakers in action beforehand. They...
by Tim Hughes | @Timothy_Hughes | LinkedIn Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it, Wetherspoons had previously been fined for sharing...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...
by Tim Hughes | @Timothy_Hughes | LinkedIn It seemed an easy way to get people “pre-pipe” and market to them. For example, you put a 2,000-word e-Book on your website, and collected people’s email addresses as they registered. “Fair Trade” people called it. You gave your email and you got an information rich (you hoped)...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the blog “Take a Long Hard look at your Social” I make the comments: People don’t read ads anymore We fast forward through ads on the TV If you call me and I don’t recognise your number in my phone I won’t take the call Send me...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
by Tim Hughes | @Timothy_Hughes | LinkedIn Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960. They went on to have seven top 20 hits. “Will You Still Love Me Tomorrow?” was also released in 1960 and gave them their first number one....
by Tim Hughes | @Timothy_Hughes | LinkedIn You’ve seen it all before. Your mobile rings and you don’t know the person, so you just let it go to voice mail. Or somebody emails you. Sales emails don’t usually say “buy my stuff” like they did ten years ago, there is usually some “bait” or a...
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