by Tim Hughes | @Timothy_Hughes | LinkedIn Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it, Wetherspoons had previously been fined for sharing...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...
by Tim Hughes | @Timothy_Hughes | LinkedIn Why is it like this every year? Budgets are tight all year round, even through some of the best demand generation months. For example, in Spring and the run up to summer. Then we all get back from holiday in September and the management start screaming: “Where’s the...
by Tim Hughes | @Timothy_Hughes | LinkedIn For those of you that don’t know me, I have 190,000 followers on twitter, all grown organically over the last eight years. Even our company twitter handle DigitalLeaderA grows organically by 1,000 followers a month. The secret? Good quality content and engagement. Think about this: Last weekend, we...
by Adam Gray | @AGSocialMedia | LinkedIn How do you find the right speaker for your event? Here are 10 ideas that will help you find the right expert who can start a conversation from the stage – and on social. Start your search on YouTube (rather than Google). Watch speakers in action beforehand. They...
by Tim Hughes | @Timothy_Hughes | LinkedIn My business partner tells a story about the time he drove to St. Albans, which is a town a few miles outside London. When he got there, his client was very excited and agitated. What’s up, Adam asked. “Did you see our ad?”, was the answer. Adam hadn’t....
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world I was lucky enough to work for a sales leader who “got” social. Not in a, “I say I do because I need to politically”, but in actual deeds. As somebody once said to me “leadership that “gets” social is a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has changed in the last five years. Why? Because the buyer process has changed. Whenever something is purchased, from a car to a multi-million dollar IT system, people are using search engines and social networks to self-educate. This could be to understand and configure the makeup of...
by Tim Hughes | @Timothy_Hughes | LinkedIn What is a cold call? It is a way of using the telephone to interrupt somebody. Email marketing is similar, you send emails to a stranger to interrupt them to try and sell them something. This works up to a point. But the problem is that today people...
by Tim Hughes | @Timothy_Hughes | LinkedIn It seemed an easy way to get people “pre-pipe” and market to them. For example, you put a 2,000-word e-Book on your website, and collected people’s email addresses as they registered. “Fair Trade” people called it. You gave your email and you got an information rich (you hoped)...
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