By Peter Springett | @PeterSpringett A long time ago, at a university far, far away, I used to do a lot of running. I never quite made the national finals at my fastest distance (800m). But I could hold my own in a field of county or regional athletes. On the verge of breaking into...
by Adam Gray | @AGSocialMedia | LinkedIn Time and again people extol the virtues of cold calling AND social selling as some sort of hybrid approach…well forget it. Cold calling simply doesn’t work anymore. Hold on all you “old school” salespeople who say, “I still get my best leads and business from cold calling”. It’s...
by Adam Gray | @AGSocialMedia | LinkedIn I have been in business for 30 years now and there is one fact that keeps coming back to me. Being lazy can be a positive trait! Well, that comment probably needs a bit more structure and explanation. Over the years I have been fortunate enough to work...
by Adam Gray | @AGSocialMedia | LinkedIn Over the last six months we have seen a worrying trend on social. That trend is tunnel vision. Your social media presence is so much more than LinkedIn. There’s Twitter, Facebook, YouTube, Snapchat, Instagram (and more of course). But many organisations focus on LinkedIn to the exclusion of...
by Adam Gray | @AGSocialMedia | LinkedIn …is what we often hear from people when we talk about social media and what needs to happen for them to be successful. I can understand this. There is a lot to do…but it’s important to look at the prize and then work out the effort and changes...
by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
by Adam Gray | @AGSocialMedia | LinkedIn I don’t mean to start the new year with a rant. Really, I don’t but looking over social media and seeing what people claim just makes my blood boil. As you know, we operate in the social media management consultancy space. Without wishing to sound arrogant, we are...
by Adam Gray | @AGSocialMedia | LinkedIn Not planning From time to time we see organisations that have decided they want to socialise because they have an eye on the grand prize. So off they set, and they work really hard and invest a lot of time and effort…but it usually just ends-up being a...
by Adam Gray | @AGSocialMedia | LinkedIn We’ve been going just over a year and we have written 200 blogs (in fact we’ve written a fair few more than that as we have many unpublished blogs that will gradually go-out over the next few weeks (and we’ve written a few for clients too). I’m incredibly...
by Adam Gray | @AGSocialMedia | LinkedIn How many Facebook ads do you need in a social campaign? This was one of the questions that was recently posed on a Slack group which of which I am a member, amazingly I didn’t rise to this question. Nor did I pace around the room shouting angrily....
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Copyright by BoldThemes. All rights reserved.
