by Adam Gray | @AGSocialMedia | LinkedIn When I first started out in sales a sales mentor sat me down and explained that “less is more”. He respected my energy and tenacity but pointed out that sales wasn’t about “plate spinning” and “numbers”, it was about winning. The more deals you close, the more revenue...
by Adam Gray | @AGSocialMedia | LinkedIn How do you find the right speaker for your event? Here are 10 ideas that will help you find the right expert who can start a conversation from the stage – and on social. Start your search on YouTube (rather than Google). Watch speakers in action beforehand. They...
by Adam Gray | @AGSocialMedia | LinkedIn Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I...
by Adam Gray | @AGSocialMedia | LinkedIn Since the advent of digital marketing one of the key objectives has been to “build an email list”. This is because a database of customers and prospects has been thought to be a highly valuable asset for the business. So, the marketing world was thrown in to disarray...
by Adam Gray | @AGSocialMedia | LinkedIn We have lots of meeting with lots of companies and one theme that we see time and again is that social media is an attractive (if perceived as slightly risky) thing for the company to do. Social media, as we all know, connects organisations with their stakeholders and...
by Adam Gray | @AGSocialMedia | LinkedIn The transformational nature of social media is something that we couldn’t possibly have envisaged even 20 years ago. That’s something I can’t stop talking about (if you’ve met me you’ll know what I mean!). So, let me tell you about where I’ll be in the next few weeks...
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are fortunate enough to work with a load of great companies, some of whom are household names. Many of them are globally successful organisations and have recruited (and retained) some of the most talented people I have met. But (and there’s always a...
by Adam Gray | @AGSocialMedia | LinkedIn I seem to keep seeing articles (on LinkedIn primarily) about why traditional telephone sales and meetings are better than social selling…and whilst usually I don’t rise to such bickering I felt compelled to write something this time. For those of you who are exponents (and advocates) of traditional...
by Adam Gray | @AGSocialMedia | LinkedIn I sometimes feel that I end up writing the same things over and over again, and I will keep doing that until people listen! No, but joking aside, this is the big one. I think I need to frame this first, so please open your mind and think...
by Adam Gray | @AGSocialMedia | LinkedIn We all know that in marketing it is getting harder to deliver good results as years go by. Difficult at both a strategic and a tactical level. Our audiences have become de-sensitised to our advertising, our sponsorship, our emails and our letters. People are also spending a higher...
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