by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has changed in the last five years. Why? Because the buyer process has changed. Whenever something is purchased, from a car to a multi-million dollar IT system, people are using search engines and social networks to self-educate. This could be to understand and configure the makeup of...
By Peter Springett | @PeterSpringett Time is short. You’ve got deadlines, meetings, quality time with family and friends. No wonder it feels impossible to find the time to compose a blog for your business. The number one answer I always hear when I ask people why they don’t write a weekly blog for their business...
By Dan Purvis | @DanPurvis In the past we’ve challenged the role of martech in the future of sales and lead generation. But there are some elements, especially in the field of data analytics and automation that have an important role to play. In the first of a series of guest blogs, Dan Purvis, Director...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world I was lucky enough to work for a sales leader who “got” social. Not in a, “I say I do because I need to politically”, but in actual deeds. As somebody once said to me “leadership that “gets” social is a...
by Adam Gray | @AGSocialMedia | LinkedIn I seem to keep seeing articles (on LinkedIn primarily) about why traditional telephone sales and meetings are better than social selling…and whilst usually I don’t rise to such bickering I felt compelled to write something this time. For those of you who are exponents (and advocates) of traditional...
by Tim Hughes | @Timothy_Hughes | LinkedIn My business partner tells a story about the time he drove to St. Albans, which is a town a few miles outside London. When he got there, his client was very excited and agitated. What’s up, Adam asked. “Did you see our ad?”, was the answer. Adam hadn’t....
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are fortunate enough to work with a load of great companies, some of whom are household names. Many of them are globally successful organisations and have recruited (and retained) some of the most talented people I have met. But (and there’s always a...
by Adam Gray | @AGSocialMedia | LinkedIn The transformational nature of social media is something that we couldn’t possibly have envisaged even 20 years ago. That’s something I can’t stop talking about (if you’ve met me you’ll know what I mean!). So, let me tell you about where I’ll be in the next few weeks...
by Tim Hughes | @Timothy_Hughes | LinkedIn You’ve seen it all before. Your mobile rings and you don’t know the person, so you just let it go to voice mail. Or somebody emails you. Sales emails don’t usually say “buy my stuff” like they did ten years ago, there is usually some “bait” or a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
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Copyright by BoldThemes. All rights reserved.
