No time to blog? You’ve already written dozens

2017-08-30 10:08
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By Peter Springett | @PeterSpringett

Time is short. You’ve got deadlines, meetings, quality time with family and friends. No wonder it feels impossible to find the time to compose a blog for your business.

The number one answer I always hear when I ask people why they don’t write a weekly blog for their business is, “I don’t have time.” And when I persist, they usually say that having to write 500 words from scratch is too intimidating. The good news?  You’ve already written dozens of blogs already. Even better news. You just need to know where to look to find them.

Here are a few places to get your blog started

Email: Yes, you read correctly. Good old email. Did you ever send a message pitching an idea to a colleague? Describing a new process that will make the team more efficient?  Explaining the advantages of your service over that of a competitor? Take these messages, give them a polish, add an introduction and a conclusion, and you’re pretty much there. Remember, too, it doesn’t have to be your email from which you source the content as long as you seek permission and attribute your source. In many ways, sourcing from a colleague is even better because you’re bringing another voice to the discussion.

Your website: Start with a product brochure. Edit out the dry stuff and add your own voice to the 300-500 words that really get to the heart of the benefits. Make sure you include a link back to the original document. Get permission from the service/product owner where you need, offer to include them as a co-author and get their social handles so that you can tag them in any posts that you share via your own profile.

Your head: What do you care most about at work? Who inspires you? What do you want to be famous for? If sitting down at a keyboard is intimidating, then take out your smartphone and use the dictaphone app to record your ideas. Don’t expect everything to run smoothly to begin with, but after a few takes you can write up the recording. If talking to yourself is a struggle, then grab a colleague and start a conversation. Write up and edit as before.

Social media:  Not every blog needs to be 500 words of original copy. Not a day goes by when I don’t see several articles arguing the same topic from many perspectives on Twitter or LinkedIn. Or a groundbreaking analysis of disruptive technology – artificial intelligence and autonomous vehicles are personal favourites. Normally I’ll select quotes from four or five articles that complement or contradict one another. A bit more work is involved drafting a few lines between the copy. But if you attribute your sources and link back to the original article you should have a good summary of the current thinking on content marketing, re-usable spacecraft, or whatever your passion may be.

In a PowerPoint: I’m constantly amazed that the people who dread writing most of all are the ones who enjoy putting slide presentations together. That said, your best presentations should tell a great story. If you’ve got notes alongside the deck, then start with these. If not, add notes to accompany the best slides. Pull together the copy, and edit quickly for consistency and clarity.

Hope you find this useful. In my next post, I’ll talk more about the blogging ‘lifestyle’ and how you can fit in time to draft and post during a busy week. 

Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.

 

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