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February 28, 2017
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by Tim Hughes | @Timothy_Hughes | LinkedIn   One of my favourite advertisements became a “catchphrase” at the time.  “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...

February 27, 2017
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by Adam Gray | @AGSocialMedia | LinkedIn I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met literally thousands of marketing managers and most of them make some fundamental mistakes in what they do. Oddly, it isn’t because they don’t know what they should be doing...

February 17, 2017
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By Christine Bailey | @christinebailey Social media has knocked down the barriers that separate corporate reputation, brand, and marketing.  But organisational structures are still stuck in the dark ages – with separate functions for corporate communications and marketing.  That needs to change, and fast. Why?  According to a new report from The Conference Board, “Unlocking...

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
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GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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