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by Tim Hughes | @Timothy_Hughes | LinkedIn One of my favourite advertisements became a “catchphrase” at the time. “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...
by Adam Gray | @AGSocialMedia | LinkedIn I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met literally thousands of marketing managers and most of them make some fundamental mistakes in what they do. Oddly, it isn’t because they don’t know what they should be doing...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what usually happens is that...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was tagged recently in a question by Brandon Redlinger, he asked: “Here’s the $1M question – should sales reps be writing and curating content on social? Or is their time better spent selling?” Noah Goldman tagged me and I wrote: “As a sales person I never make...
By Christine Bailey | @christinebailey Social media has knocked down the barriers that separate corporate reputation, brand, and marketing. But organisational structures are still stuck in the dark ages – with separate functions for corporate communications and marketing. That needs to change, and fast. Why? According to a new report from The Conference Board, “Unlocking...
by Ian Moyse | @IMoyse | LinkedIn I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs of the...
by Adam Gray | @AGSocialMedia | LinkedIn Less of a blog, and more of a thought for the day really! Tim Hughes, the co-founder of Digital Leadership Associates wrote a book last year about social selling and a funny thing happened which highlights what you may…or may not take for granted. Once the book was...
by Adam Gray | @AGSocialMedia | LinkedIn One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but just being content blasted out on all channels… I think it’s worth clarifying that the important word in the phrase “multi-channel campaign” is really the word “campaign.” So often...
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