By Christine Bailey | @christinebailey Social media has knocked down the barriers that separate corporate reputation, brand, and marketing. But organisational structures are still stuck in the dark ages – with separate functions for corporate communications and marketing. That needs to change, and fast. Why? According to a new report from The Conference Board, “Unlocking...
By Christine Bailey | @christinebailey One hundred and sixty-nine years. That’s how long the The World Economic Forum predicts it will take us to close the gender gap. We have to get there faster! And so, on International Women’s Day (March 8), women around the world are called to action to accelerate gender parity – to...
By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice… you’re pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of ‘banter’ and we, the gullible people on the receiving end, seem to lap it up. From 1st April...
By Alex Blakeway | @AlexBlakeway If you are looking to accelerate your business through social media these are 5 great starting points to become a social media rock star! Set your vision and dream Set out what is the dream, this should be something so big it seems nearly impossible to achieve. The vision should...
BY ANDRZEJ MARCZEWSKI | @GamifiedUK Gamification is potentially powerful sales tool when implemented well. You have probably used it in some way, measuring performance with SSIs for instance. Sales have seen the use of simple gamification tactics for many years, with sales leaderboards being a staple of many teams. Gamification is, put simply, the use of game...
By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork,...
By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power, that kind of reach, that kind...
By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nine months now and am frequently in awe of the people I get to call my colleagues. In an effort to get to know them all a bit better; to find out what makes them tick; to get under their...
By Izi Singleton | @DigitalLead_Iz In an effort to get to know my colleagues at DLA better, I have decided to interview them and give you all an insight into their thinking. This week, the spotlight is on our co-founder Adam Gray. Adam is one of the best in the biz – a published author...
By Katie King | @katieeking https://www.youtube.com/watch?v=EJsaHrrmFc8 Watching the UK’s new BBC Two double-glazing TV sitcom White Gold these past few weeks, I’ve been transported back to the flash, brash attitudes of the 1980s salesman. The characters ring true; my husband was an estate agent in north London then. Enough said. White Gold is entertaining (prepare yourself...
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