By Izi Singleton | @DigitalLead_Iz Social media networks are now firmly accepted channels that need to be catered for and embedded in a company’s integrated marketing plan. Whether it’s Facebook, Twitter, LinkedIn, Instagram or Snapchat, the effective use of social media networks is essential to ensure your company is visible to clients, prospects and influencers before, during...
By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nearly ten months now and am frequently in awe of the people I get to call my colleagues. In an effort to get to know them all a bit better; to find out what makes them tick; to get under...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
By Dan Purvis | @DanPurvis In the past we’ve challenged the role of martech in the future of sales and lead generation. But there are some elements, especially in the field of data analytics and automation that have an important role to play. In the first of a series of guest blogs, Dan Purvis, Director...
Katie King is Head of Digital Transformation for Digital Leadership Associates. We asked her a few questions about her background, the role of digital transformation in business, and how she relaxes when she’s not helping clients prepare for a successful future. Tell us a little about yourself and your background I was born in London;...
By Katie King | @katieeking Digital technology is continuing to evolve at pace, as it infiltrates almost every aspect of our working lives, and it’s already empowering people to take significantly more responsibility for talent management and HR activities. Digital is enabling talent management to become less of a centralised HR activity, but more of...
By Katie King | @katieeking Artificial intelligence (AI) is advancing at lightning pace, but there has been an inconclusive focus on its real impact on employment and the way we learn. Whilst these new technologies can improve the speed, quality and cost of available goods and services, we don’t yet know the extent to which...
Welcome to our new Digital Strategy Expert, Andrew Ford (@AndrewFordUK). In this profile he talks about his background, the good and bad of digital strategy deployments and the best advice he received along the way Tell us a little about yourself and your background I have always been curious about new ways to drive human...
By Andrew Ford | @AndrewFordUK Entrepreneurs are the powerhouses behind our diverse, successful small businesses. Whilst experts in their fields, though, not all entrepreneurs are entirely up-to-speed on digital marketing, which remains a minefield to many SMEs. Most small businesses now have a website, but it’s all too easy to adopt a ‘build it and...
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