Katie King on the future of digital transformation

2017-09-13 11:09
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Katie King is Head of Digital Transformation for Digital Leadership Associates. We asked her a few questions about her background, the role of digital transformation in business, and how she relaxes when she’s not helping clients prepare for a successful future.

Tell us a little about yourself and your background

I was born in London; studied languages at University then did an MBA.  I’ve spent 28 years in marketing and PR, advising the world’s leading brands.  I’m also a TEDx speaker, trainer and regular commentator on BBC TV & radio. Crazy Spurs fan and singer in a band.

What do you understand by digital transformation and what does it mean for businesses?

I’ll tell you concretely when my book on AI and marketing for Kogan Page is complete…

In the meantime, it covers the multiple changes associated with the application of digital technology in business and encompasses organizational structures.

What are the top three things to consider when implementing a digital transformation strategy?

1) Research; understand its likely impact in your sector, then plan.

2) Partner up and/or outsource to ensure innovation and key skills combined with financial success.

3) Execute strategically but don’t delay too long. And set milestones to measure effectiveness.

 What’s the most common mistake people make with digital transformation?

 Ignoring it or implementing it too tactically, in a copycat fashion.

 Who has been your biggest inspiration professionally?

 My dad; a postman but an auto-didact who gave me unconditional love but also huge self-esteem, determination and a hunger for knowledge.

 What was the best single piece of advice given to you at work?

 Complete your MBA before you have a family, said my first boss.

 What does a successful day look like to you?

 Waking up without money worries and dealing with any unplanned team or client dramas.  Ticking all the priorities off my list, and still having time to breathe and learn something new. Topped off with an invigorating dog walk and a band rehearsal.

 What’s your secret super power?

 My inspirational family and friends.

Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.

 

 

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Taking seamless key performance indicators offline to maximise the long tail.

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