by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just seen an article written by a LinkedIn expert and while the person is trying to help, in fact they are spreading more confusion. So what are the LinkedIn deadly sins? Anybody that talks about the following seven subject areas:- The LinkedIn algorithm Be relevant Promote Engage...
by Tim Hughes | @Timothy_Hughes | LinkedIn Since the beginning of time in the Sales it has been common knowledge that we need to be different. Different from our colleagues and different from our competitors. This difference means we can stand out. It’s simple. Want to get the most meetings, be different from the completion?...
by Tim Hughes | @Timothy_Hughes | LinkedIn We have all known people, where you ask them and everything is shit! What do think of you this? It’s Shit! What do you think of Janet’s idea? It’s Shit! What do you think about our branding? It’s shit! They actually don’t need to know about the subject,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Social media has now become business as usual. You are reading this on social, after all. Like sexual harassment, health and safety, bribery, slavery, inclusion, diversity, etc just a few subjects that you cannot leave to chance and cannot assume that common sense will prevail with your employees....
by Adam Gray | @AGSocialMedia | LinkedIn This is our new strapline…and oh boy have we wrestled with this one. We believe that social media is the transformation technology/movement/“thing” of now and the future. Social media has the power to change the world, as evidenced by the election of Obama & Trump, Brexit, the ALS...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week I had a call with a large IT company and they said they were already “social selling” I asked what they were doing and they said they were seeing inmails. “How’s it going?” I asked. The reply was “OK”, notice not “brilliant”, “amazing” or “awesome”. In...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week I spent some time with a Market Agency and to be honest, I was embarrassed for them. There is this world view that because marketing is computerised its “digital”. Come on, advertising was developed in the 1930s and email marketing was developed in the 1990s, neither...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week I was with a Marketing agency and they spent an hour with me telling me that I needed to invest more in my website (I don’t), I needed to invest more in SEO (I don’t) and I need to start an email database (I don’t). As...
by Tim Hughes | @Timothy_Hughes | LinkedIn Gerald Ratner https://en.wikipedia.org/wiki/Gerald_Ratner used to own a jewellery chain called Ratners, there was one on every high street in the UK. The fact I’m already talking in the past tense, means there is a spoiler alert. He was a speaker at the Institute of Directors (IoD) in London...
by Tim Hughes | @Timothy_Hughes | LinkedIn I spotted what looked like an interesting report from a company that will remain nameless. Now sure how I cam across it, I’m actually connected with the head of sales there. To download the report, there was a gate, which we have discussed before is bad practice. Why?...
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