Social Selling is Shit! Why? No idea Why, I Just Know it is!

December 17, 2019
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by Tim Hughes | @Timothy_Hughes | LinkedIn

We have all known people, where you ask them and everything is shit!

What do think of you this?

It’s Shit!

What do you think of Janet’s idea?

It’s Shit!

What do you think about our branding?

It’s shit!

They actually don’t need to know about the subject, we know the answer. Negativity and more negativity as we know with this person everything is shit!

I recall at my previous company we had a number of people who this was always the answer. I think it worked for them as people wouldn’t ask them for their opinion and many of us would just avoid them.

There were a number of different individuals where “it’s shit” was a form of bullying. Certainly nothing changed around them.

I wasn’t surprised therefore that a recent book I read by a Cold Calling guru took exactly this stance. Social selling “is shit” why it’s shit we didn’t find out, nope! Well reasoned arguments. None of those either.

We did find out that taking selfies isn’t prospecting. No shit Sherlock. To think I paid for this insight!

If you have ever read the Carol Dweck book on “Mindset” you will know it’s a classic fixed mindset.

Readers will know that I like a bit of irony. This cold calling guru finished the book by telling people to connect with him on social and he gave his social co-ordinates. Hopefully you found that as funny as I did.

Let’s move to the positive.

Attitudes like this are toxic and you are best avoiding.

The problem is the world of sales and marketing has shifted, and it did this in 2018.

Now, things don’t shift all at once there is always people, like this “sales guru” who want to hold back progress. Why would somebody do this, it was explained to me about somebody who went to work at a well known sales methodology, to try and bring that sales methodology into the 21st century.

He said “the problem is this, people have been teaching this methodology for thirty years. They have there own set of slides, why would you change?”

It’s very true, if you have a “gravy train” of business, why disrupt it?

So is social selling shit?

Of course not, we see 30% growth in incremental revenue for companies and a 40% reduction in the sales cycle. Most business leaders will grab that with two hands.

Of course, there are those happy as things are!

People who read this article also read these:

https://dlaignite.com/7-essential-ingredients-of-a-viral-linkedin-blogpost/

https://dlaignite.com/as-w-edwards-deming-said-a-bad-system-will-beat-a-good-person-every-time/

https://dlaignite.com/how-to-get-increased-revenue-and-reduced-cost-through-social-selling/

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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