…whilst trying to deploy social media. by Adam Gray | @AGSocialMedia | LinkedIn We are fortunate enough to work with a number of very large organisations and help them to add scale to their social media. In doing so, we sometimes get to see patterns arise. I think it’s reasonably safe to say that in...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was presenting yesterday and was explaining how many of today’s modern marketing techniques are not fit for purpose. What do I mean? Lead scoring – I’m aware of one organisation where the whole process was based on the fact, that unless they were called up by a...
by Adam Gray | @AGSocialMedia | LinkedIn Over the last 18 months we have worked with a number of organisations that have an appetite to become truly social. They see that social media provides the glue to hold their organisation together and bind it to its customers. They see that using social media provides an...
by Tim Hughes | @Timothy_Hughes | LinkedIn At a recent presentation in Melbourne, Australia we did with Graham Hawkins; Graham was asked did he know all his 19,000 connections on LinkedIn and had he met them? Graham replied, he did not, but his connections knew him!. This was an interesting answer which deserves and explanation....
by Alex Low | @Alexander_Low | LinkedIn I have sat where you are sitting. 2 board presentations, convincing them of the merit of investing in Sales Navigator and why social is the way forwards when it comes to sales, business development & marketing. I was even able to give a real example of where the...
by Ian Moyse | @IMoyse | LinkedIn A picture paints a thousand words, but a moving image tells a story. Video traffic is expected to be responsible for the overwhelming majority of internet traffic by 2021 according to recent Cisco research. Last year it accounted for 73% of global IP traffic. The average attention span...
by Adam Gray | @AGSocialMedia | LinkedIn It’s been great to be in Australia (and Singapore) for the last three weeks, a burst of warmth whilst England has been gripped by yet more snow, and a chance to work with some great companies, courtesy of our friend Graham Hawkins from Salestribe. One of the things...
by Tim Hughes | @Timothy_Hughes | LinkedIn Often people seem to think that content is a one trick pony, often it’s treated like a “cold call” or often people try to measure it, when it cannot be measured or don’t measure it when it can be measured. Anyway enough of the introductions, let’s talk about...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam Gray my co-founder from Digital Leadership Associates www.social-experts.net and I had a customer say this to us the other day, the conversation went like this. Adam: So how are you using LinkedIn? Customer: Well not very well, we have sent 200 inmails on LinkedIn and got nowhere....
by Ian Moyse | @IMoyse | LinkedIn Social Network providers such as Twitter, Facebook, Instagram and Linkedin are having to adapt and change their rules much like Google has had to consistently enhance its indexing methods. For example, in the old days of Google simply putting multiple instances of the keywords on a page at...
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