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By Izi Singleton | @DigitalLead_Iz In an effort to get to know my colleagues at DLA better, I have decided to interview them and give you all an insight into their thinking. This week, the spotlight is on our co-founder Adam Gray. Adam is one of the best in the biz – a published author...
by Adam Gray | @AGSocialMedia | LinkedIn There are a number of different levels at which social media resonates with businesses (and individuals) as a tool. We all know how valuable social media can be as a way of engaging our audiences inside and out, because, unlike other types of media it is many to...
by Alex Low | @Alexander_Low | LinkedIn Buying Sales Navigator (SN) makes me a social seller and I will smash my sales targets. Wrong. Very, very wrong. SN is just an external CRM system which should augment your internal CRM system, even integrate with it if you have Salesforce.com and Dynamics 365 amongst other things....
by Adam Gray | @AGSocialMedia | LinkedIn Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy package to leave a company that I...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because buyers were unsophisticated and had nowhere else to go to...
by Ian Moyse | @IMoyse | LinkedIn By 2020 it is expected that customer service will overtake price and product as the key brand differentiator (Source : Walker ‘Customer 2020’ Study) Customers perception of service has changed in the past 10 years as new mediums such as slick e-commerce (the Amazons of this world), social...
by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
By Peter Springett | @PeterSpringett As the dust settles on the UK general election, analysts are queuing up to describe social media’s impact on voting behaviour. The press, especially the right-wing tabloids have traditionally claimed the credit for swaying public opinion. But as political parties refine their social campaign strategies, it’s becoming clear that more...
By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork,...
by Tim Hughes | @Timothy_Hughes | LinkedIn We are not LinkedIn trainers, we are Social Selling trainers. LinkedIn is only 30% of your social graph. Social Selling is a change of behaviour and while the tool is important “A fool will a tool is still a fool”. Our training and mentoring enable people to understand...
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