There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come and go?
My company, Digital Leadership Associates (DLA) helps other companies use Social Media as a business imperative. That is, how Social Media isn’t all about cat photos but we explain to the board how use and an active presence can transform all departments, Marketing Sales HR, Supply Chain etc, enabling companies of all sizes to do more for less.
For example, Social Media impacts on our performance, we don’t need to market outbound as we get daily inbound by using content marketing and social media. We also work with companies to give them the ability to add value within the value chain and speed of value creation; ROI is looking 33:1. So every £1 you spend with us, we give back to you £33 in new incremental revenue.
We also use social media to run the business, which gains us 25% efficiency gains, as well as rejecting the zero sum game of “email drudgery”. This means we get 25% more from our employees for free. While we are a small company of 12, if you were a bigger company, that could make massive sayings.
We don’t have a IT department, all of our systems are run in the Cloud and can be accessed via Mobile. For example we use Xero for accounting. As soon as we have an expense, we can photo the receipt and upload it into the accounting system. The same with the CRM system (Nimble) we are able to update the system in real time and while on the move.
(The CRM is also a Social CRM, we don’t need to type the contact details into the CRM, it automatically pulls them in from a contacts social profiles.)
We work with Brandwatch as a social media listening an analytical platform. This enables us as a business to monitor our social media performance as well as our customers. This enables us to track a customers share of voice (compared to it’s competitors), their influencers, the amplification of the social activity as well as what they are famous for. This enables us to give our clients a 360 degree review of their digital footprint. So what they are saying, and what if people are searching on-line for, could they be found.
For example, if somebody was searching on Google for “SQL Server Back-Up and Recovery” or whatever the client was “famous for” and if a prospective customer searched for that. Would they come across our customer in that search, from both an earned media and paid media position. And where and how did their competitors also position in such a search?
I’m experimenting with Amazon Alexia at home and hopefully will start to mean we can use IOT and Artificial Intelligence (AI) to impact our business in due course.
We are a Social Media Agency. We do three things: Social Media Strategy,Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.