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by Adam Gray | @AGSocialMedia | LinkedIn Over the last six months we have seen a worrying trend on social. That trend is tunnel vision. Your social media presence is so much more than LinkedIn. There’s Twitter, Facebook, YouTube, Snapchat, Instagram (and more of course). But many organisations focus on LinkedIn to the exclusion of...
by Tim Hughes | @Timothy_Hughes | LinkedIn From time to time I get asked to give my thoughts on a radio show that the German software company SAP runs. It’s always great to attend, partly as there are always great guests on there and also because Bonnie Graham the host is such a bundle of...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day, somebody showed me an article along the lines that you couldn’t organically distribute content on Facebook without using ads. Now we all know that what drives Facebook is ad revenues, so they will be delighted if you buy ads on the platform. But, take a...
by Ian Moyse | @IMoyse | LinkedIn I have written and spoken many a time on Disruptonomics, the economy of rapid change in which we now live – and survive. We have seen an accelerating growth of large reputable and seemingly safe brand names slipping from customer favour and even going bust. Blockbuster Video succumbed...
by Ian Moyse | @IMoyse | LinkedIn We all know Donald Trump for his tweets – every day seems to bring a more provocative post. In fact, the President is more closely associated with social media than ever. From the sheer volume of Twitter posts (36,000 and rising), to the use of Facebook marketing during...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this interview Tim Hughes (@Timothy_Hughes) talks about the three reasons why WeChat is the number one social network; why its innovations continue to be copied by silicon valley; and whether the likes of Facebook, LinkedIn, Apple Pay, and Amazon will be able to catch up. His co-host,...
by Alex Low | @Alexander_Low | LinkedIn I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat: “You have 1.3 seconds to engage someone with content before they thumb down” In the first instance, this sounds crazy. The more you think about it, it...
by Alex Low | @Alexander_Low | LinkedIn I have been working for myself for the last six months and it has been an amazing eye opener. It is the first time in my 15-year career that I have not been wedded to a corporate mothership, and boy does it feel good. One of the biggest...
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