Gone in 1.3 seconds

September 22, 2017
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by Alex Low | @Alexander_Low | LinkedIn

I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat:

“You have 1.3 seconds to engage someone with content before they thumb down”

In the first instance, this sounds crazy. The more you think about it, it is not. When I think about how I scroll through Facebook, Twitter and Linkedin, I always refresh the content first as I want to see what the latest is (or let’s be honest, it’s what their algorithms think you want to see), and then I just start thumbing down.

Then you consider where we spend most of our time:

So, not only have you got the problem of how to engage in such a short space of time, you also have to think about the different channels in which to engage them.

Look how high YouTube is featuring – video is lynch-pin of any content strategy. YouTube is also the second biggest search engine after Google.

Enjoyable content is a critical piece of your sales & marketing strategy. Without it, you may well soon find yourself having a Kodak moment.

Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.

 

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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