I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat:
“You have 1.3 seconds to engage someone with content before they thumb down”
In the first instance, this sounds crazy. The more you think about it, it is not. When I think about how I scroll through Facebook, Twitter and Linkedin, I always refresh the content first as I want to see what the latest is (or let’s be honest, it’s what their algorithms think you want to see), and then I just start thumbing down.
Then you consider where we spend most of our time:
So, not only have you got the problem of how to engage in such a short space of time, you also have to think about the different channels in which to engage them.
Look how high YouTube is featuring – video is lynch-pin of any content strategy. YouTube is also the second biggest search engine after Google.
Enjoyable content is a critical piece of your sales & marketing strategy. Without it, you may well soon find yourself having a Kodak moment.
Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.