As I sit in a shopping centre in Melbourne in between meetings, I am spending a moment to reflect on where my life has gone…and how I got here. Why? Because perhaps as you in your business, despite your best efforts you simply cannot know where life is going to take you.
So, why am I here, 11,000 miles from home? Well, I am in Australia speaking at a couple of events, but whilst that’s very nice and quite exciting, I am here today because I am having new business meetings.
Developing a product for social selling
When Tim and I set up Digital Leadership Associates we were clear that there was a market for social media strategy, social selling and social media managed services delivered to a very high standard. So, we developed our “we do three things” product offering. And whilst we have worked very hard to develop that, to refine it and to perfect it, we certainly couldn’t have foreseen what was going to happen next.
Earlier in the year were approached by a sales training organisation in North America who wanted to sell our IP. This represented an entirely new direction for us and an unexpected one too. So, we began to turn our thinking and our methodologies from being “a programme” in to being “a product”.
This made us think about what we did and how we did it in a very different way because clearly there is a huge difference between me (or Tim or Alex or Peter) delivering a programme, versus someone else who isn’t us working on a different content and delivering that programme.
So, we needed to ensure that packaging what we did was as watertight as possible and relied on repeatable processes rather than inspiration and experience. What we do has improved as a result of this process and has become much more “repeatable” in terms of quality, timing and cost.
We completed this first deal just a couple of weeks ago and Exponential Sales has become our first distributor which is incredibly exciting and presents us with a huge opportunity too. We have the product (well, the first product…the social selling product) and we have the agreement and we have the marketing materials which means that we can scale quickly globally.
So, while I’m in Australia I’ve been having conversations with potential licensees over here too. Trying to find an organisation to lead the charge in to Australia.To be frank, I have been bowled over at the response I have had so far.
Taking a huge leap forward
Why am I telling you this? Because our business has taken a huge leap forward. We have signed a contract with a North American distributor and we are having conversations with organisations in Australia, France, Denmark, the Netherlands and we have more pending. We have transformed almost overnight from a small (but talented) team of social media experts in the UK to being an organisation which is expanding globally…and YOUR organisation can too.
We did this through social media. Of course. We’ve worked hard to develop a global presence for Digital Leadership Associates and for the people within it and we have. Exponential Sales found us through social media, they checked-us out through social media and they reached out to us through social media.
I’ve been in Australia (for this first time) for just six working days and I’ve been to Sydney and Melbourne and I’ve had (so far) 17 meetings and have even been videoed in for 9 x five-minute clips. I have had offers of help from almost everyone I’ve had a meeting with and offers of help from most of the people I’ve met socially and ALL of this has been facilitated, executed and followed-up on social. Every meeting that Tim and I have arranged out here has been created, prepped and warmed-up with social and those relationships will be maintained and developed with social.
You can do this too with your business. You can move from being a small player to being a key player. You can develop a global presence, you can become an influencer and you can travel the world developing your business ALL with social.
You knew this already right? You know that 50% of the world’s population are on social networks. You know that 80%+ of top jobs are now filled via LinkedIn, you know that salespeople who use social selling techniques outperform those that don’t. You know that when you don’t have a strong social brand your business and you suffer because people jump to the wrong conclusion. You know all of this.
So, start to make the move to social sooner rather than later.
Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.