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by Tim Hughes | @Timothy_Hughes | LinkedIn Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, is widely credited as the first to coin the phrase: “Data is the new oil.” In fact, the whole quote reads: “Data is the new oil, valuable, but if unrefined it cannot really be used. It has to be changed into...
Using Sales Navigator in Q4 to Smash your Q1 and Q2 Number! by Tim Hughes | @Timothy_Hughes | LinkedIn We have just won a piece of business with a large global company. While I cannot tell you the name of that company, I can share with you their business issues and the solution. The company...
by Adam Gray | @AGSocialMedia | LinkedIn Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat big budgets. It involves people like you and I brazenly walking in to events with our own pull-up banners and handing out leaflets or placing stickers in...
by Alex Low | @Alexander_Low | LinkedIn Cold-calling still works in 2017. But only if you’ve done the digital groundwork in the first place. Here are 10 straightforward steps you can take, from LinkedIn to working with your marketing team, to line up the first of many meetings. 1. Build your personal brand on LinkedIn...
By Peter Springett | @PeterSpringett Can’t write a blog? Yes, you can. Most of us already have the raw skills to draft a blog. Look at the caption you just wrote for a holiday photo on social media. Or that online argument about the new manager for your football (soccer) team. Facebook is often the...
by Adam Gray | @AGSocialMedia | LinkedIn A Black Friday Sale…is one thing you certainly will never see from Digital Leadership Associates and there are a whole host of reasons for this. Greed isn’t one of them. A very clever friend of mine once said, “never give a discount to anyone. Sell it at full...
by Ian Moyse | @IMoyse | LinkedIn We all know Donald Trump for his tweets – every day seems to bring a more provocative post. In fact, the President is more closely associated with social media than ever. From the sheer volume of Twitter posts (36,000 and rising), to the use of Facebook marketing during...
by Tim Hughes | @Timothy_Hughes | LinkedIn At a meeting recently in London with a Venture Capital (VC) company, they told us that whenever they take over a company, they fire the whole of the marketing department. Now it’s worth saying that this VC invests in companies and then runs them. So, not a VC...
by Tim Hughes | @Timothy_Hughes | LinkedIn Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with. It stands to reason that social influence has an impact on us. We become more similar to the people we spend time with. If everybody at the office watches “Game of...
by Alex Low | @Alexander_Low | LinkedIn I am fortunate enough to sit on the board of the Army & Navy Club, known as The Rag. Recently I was at our annual club dinner. I don’t think the Chairman will mind me saying this; I am usually the youngest at these social gatherings by 20-30...
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