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by Tim Hughes | @Timothy_Hughes | LinkedIn Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, is widely credited as the first to coin the phrase: “Data is the new oil.” In fact, the whole quote reads: “Data is the new oil, valuable, but if unrefined it cannot really be used. It has to be changed into...

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by Adam Gray | @AGSocialMedia | LinkedIn A Black Friday Sale…is one thing you certainly will never see from Digital Leadership Associates and there are a whole host of reasons for this. Greed isn’t one of them. A very clever friend of mine once said, “never give a discount to anyone. Sell it at full...

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
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GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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