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by Tim Hughes | @Timothy_Hughes | LinkedIn I’m on the way to a conference, nothing amazing about that. They have an app, I’ve followed the instructions and downloaded it. In the past, I did my bit with events and conferences. Before the internet it was the only way you could research the market, as a...
by Tim Hughes | @Timothy_Hughes | LinkedIn We often get asked about Social Selling Score, is there one? Does it matter? Is a score from just LinkedIn restrictive? What is a Social Selling Score? I guess it’s the fashion for gamification where people want to be able to score things. LinkedIn provide their Social Selling...
by Tim Hughes | @Timothy_Hughes | LinkedIn The internet was a global revolution. IT systems became powerful and cheap enough that allowed people to buy and sell across the Internet. Remember the Internet (something we all now see as a utility and human right) had only been around for 30 years. Just imagine, a small...
by Tim Hughes | @Timothy_Hughes | LinkedIn It seems like a good deal, a get deal, we all know we need to get rid of that old CV style LinkedIn profile so why not get somebody to write it for us? We will then be a Social Seller, right? Wrong! Social selling is all about...
by Tim Hughes | @Timothy_Hughes | LinkedIn Posting across multi-platforms. For example posting the same content on Instagram, Facebook, Twitter, etc … It may well “save you time” but it steals time from your followers who probably follow you on multiple platforms …. The classic is using products like Buffer to multiple-post. Another clue, you...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the book “The Future of The Professions” father and son writing team, Richard Susskind and Daniel Susskind comment on how the internet has changed so many things. In the past, if we needed knowledge we went to “gatekeepers” of this knowledge. Want to know about Law, you...
by Tim Hughes | @Timothy_Hughes | LinkedIn The Business Case for Email! A friend of mine was telling me the story about how he was paid by a company to build a business case for email. The management was totally against it. What would happen to the typing pool? Would this mean the management would...
by Tim Hughes | @Timothy_Hughes | LinkedIn According to recent research from Accenture the global management consultancy company, a large percentage of Digital Transformations will fail. Must admit, I thought they must have got that wrong. Having been around during the .com boom, I remember saying then (on the basis most IT projects fail or...
by Tim Hughes | @Timothy_Hughes | LinkedIn This article is about Social Selling for LinkedIn, in the Business to Business (B2B) world. The first and best platform for Social Selling is still LinkedIn. So what is it about LinkedIn for Social Selling? The first thing is that there is 650 Million people on the platform,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Whenever I talk to people about advertising everybody agrees they don’t look at it. We don’t look at adverts even if you read a paper. We fast forward through ads on the TV. We have created created our own coping mechanisms by filtering ads out. Ad-blocker use grows...
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