We often get asked about Social Selling Score, is there one? Does it matter? Is a score from just LinkedIn restrictive?
What is a Social Selling Score?
I guess it’s the fashion for gamification where people want to be able to score things. LinkedIn provide their Social Selling Index (SSI) score, which fits the bill, but is for LinkedIn only.
SSI can often be used in the early days of a social selling project. Not so much to measure the score but because it’s a good way to check if you are exhibiting the right habits.
LinkedIn give you a score from 1 to 100, where 1 is bad and 100 is awesome.
A SSI of 70 being better than an SSI of 50. To give you an idea of what a good score looks like, the average at Salesforce is 55. Where as a person Social Selling should be in the 70s or 80s.
There are two down sides to SSI, it often turns people into busy fools. We see many companies with salespeople with high SSIs but are not selling anything. LinkedIn admit in private that SSI can often exhibit the wrong behaviours too.
More Social Selling Score
Here at DLA Ignite dlaignite.com we have created our own score based on benchmarks from all of our social selling implementations. This is not based on some of measures you get with SSI such as more connections, while we measure connections, this drives bad behaviour that people connect for the sake of it.
Also covering LinkedIn, Twitter, Facebook, Instagram etc, it gives a far wider aggregate score and we can then plot you against both average and best practice. This we feel offers a better social selling score.
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