by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just come from a meeting at the Bank of England in London about the launch of the new £20. At this point, I need to declare an interest, we (my partner and I) are members of the J. M. W. Turner house society. We live near what...
by Tim Hughes | @Timothy_Hughes | LinkedIn Have you got the new version of operating system for the iPhone, iOS13? Understand this also is available on Android, not being a user this is only because I’ve been told this on social media. Back to my own experience on the iPhone. It’s such a simple procedure....
by Tim Hughes | @Timothy_Hughes | LinkedIn Had an interesting discussion this week with a sales leader. Let me give you some background about the company. The company is high-tech, they recently IPOed and therefore have cash. But as all of us know, an IPO means you have borrowed money, and if you borrow money,...
by Adam Gray | @AGSocialMedia | LinkedIn We work across a number of industry sectors – mostly telecoms, IT, technology and professional services (but others too) and we see that one of the biggest challenges for organisations is usually how they prospect and generate these initial leads & meetings. For sure marketing departments have a...
by Adam Gray | @AGSocialMedia | LinkedIn Given that research shows that in excess of 80% of people with an internet connection (that’s basically everyone in the developed world) are active social media users and that with every passing year they spend a larger proportion of their day on social media, why doesn’t your company...
by Tim Hughes | @Timothy_Hughes | LinkedIn I love emojis was into them from the start, but after sending 😂 this to my mother and for her to say “why are you crying?” it got me thinking. Can people misunderstand emojis? Based on my mother’s response, obviously. One of things we teach in our social...
by Tim Hughes | @Timothy_Hughes | LinkedIn When Adam and I started DLA Ignite we had a conversation with a “large management consultancy”. They will remain nameless. We asked them about the traditional decision making process that went like this. Partner from Management Consultancy takes CEO for a game of golf. CEO signs for massive...
by Tim Hughes | @Timothy_Hughes | LinkedIn The 3 defenders of your brand are:- Advocates Ambassadors Activists Do you have them and how do you get them? Branding is a term that is often used but what does it mean? Most people think that branding about Marketing, well it is, but it is actually broader...
by Tim Hughes | @Timothy_Hughes | LinkedIn We launched DLA Ignite in September 2016 with the objective to transform business and to transform the way business works today. People laughed, as you would expect. How could a start-up change the world? Surely there are far cleverer companies out there? We did our research and not...
by Adam Gray | @AGSocialMedia | LinkedIn Almost all of your outbound sales and marketing activities are a waste of time for the simple reason that the vast majority of the people you approach aren’t ready to buy at the moment. The figure is generally thought to be around 97%. This is a scary realisation...
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