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By Peter Springett | @PeterSpringett Thought leadership. I know. It’s one of the most over used phrases in business, not least in marketing. But it deserves closer examination and in my opinion a better definition for 2017. At Digital Leaders Associates, we believe thought leadership sits at the intersection of Innovation (original thinking, new discoveries);...

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By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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