by Tim Hughes | @Timothy_Hughes | LinkedIn If you don’t know what employee advocacy is, very simply it is using your employees social media to spread the company’s message. This has some great advantages if for example, you have 100,000 employees it enables you as a brand to get reach and amplification far greater then...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of my favourite advertisements became a “catchphrase” at the time. “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...
by Adam Gray | @AGSocialMedia | LinkedIn It’s time for a rant…perhaps because I’m still on a post-Christmas diet and therefore a bit grumpy! So, I’m sorry about this. Here we go. I’m tired of people working at large corporations (you know who you are) posting the same stuff as all of your colleagues. I’m...
By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice… you’re pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of ‘banter’ and we, the gullible people on the receiving end, seem to lap it up. From 1st April...
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text header_font_size=”30″ text_line_height=”1.7″ use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.4″] by Adam Gray | @AGSocialMedia | LinkedIn The importance of having a plan is crucial in any element of business, that’s a fairly well accepted fact. Social media is no different. But for most organisations this presents a fairly major...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting in a Starbucks at a motorway service station on the M40, thinking how things have changed. I’m speaking at a sales conference today, on social selling. 20 years ago I would have used maps, maybe printed directions… today I just fed the postcode into the car...
by Tim Hughes | @Timothy_Hughes | LinkedIn Visiting a company recently, it was being explained to me, what a success the digital transformation was. It certainly seemed to be; revenues were up, profits were up and there was a clear vision of direction of travel for the company. One thing I always looks for in...
by Alex Low | @Alexander_Low | LinkedIn Originally written for and published in The Lawyer Simple answer is yes, and they should be. The problem is that any organisation faces today is that the old school approach to business development and marketing is no longer working – cold calling, mass outbound emails, self-inflated thought leadership...
By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nine months now and am frequently in awe of the people I get to call my colleagues. In an effort to get to know them all a bit better; to find out what makes them tick; to get under their...
by Tim Hughes | @Timothy_Hughes | LinkedIn Before sitting down and writing this, I thought I would Google “CEO” and find out what is the definition of a CEO. Wikpedia states, a CEO is “charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element”. ...
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