by Tim Hughes | @Timothy_Hughes | LinkedIn In my last company we had something that was called the “echo chamber” it was one of these employee advocacy tools. It was very simple, you gave it your social media details and it would post corporate content for you. What a great idea it would seem, as...
by Adam Gray | @AGSocialMedia | LinkedIn An interesting thing about humans is that we seem to prize knowledge very highly…but in itself it has little or no value. I’ve worked at a number of organisations over the years that have treated training programmes as a major objective each year. Staff were expected to complete...
by Tim Hughes | @Timothy_Hughes | LinkedIn Sitting in Singapore after on-boarding our reseller, I was reminded about there are two rules of thought around Social Selling. There is one where you assume that Salespeople are idiots and don’t want to do Social Selling, so you find ways to force them to do it, even...
by Tim Hughes | @Timothy_Hughes | LinkedIn Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. Why is this? More than 4.1 billion people are...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is a lot of talk and articles about Employee Advocacy, many of them are pretty “fluffy” and certainly wouldn’t stand up to any financial rigour. As business leaders we don’t want to be shown research figures, they are all “so what?”. We want to understand the business...
by Tim Hughes | @Timothy_Hughes | LinkedIn Employee advocacy programs seem to be in vogue at the moment. The plan is very simple: with many employees now on social media, why not get them to tweet on the company’s behalf? If you have 100,000 employees and they are all tweeting, your share of voice is...
by Tim Hughes | @Timothy_Hughes | LinkedIn My business partner tells a story about the time he drove to St. Albans, which is a town a few miles outside London. When he got there, his client was very excited and agitated. What’s up, Adam asked. “Did you see our ad?”, was the answer. Adam hadn’t....
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are fortunate enough to work with a load of great companies, some of whom are household names. Many of them are globally successful organisations and have recruited (and retained) some of the most talented people I have met. But (and there’s always a...
by Adam Gray | @AGSocialMedia | LinkedIn The transformational nature of social media is something that we couldn’t possibly have envisaged even 20 years ago. That’s something I can’t stop talking about (if you’ve met me you’ll know what I mean!). So, let me tell you about where I’ll be in the next few weeks...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
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