 by Tim Hughes | @Timothy_Hughes | LinkedIn Yesterday we were running a Social Strategy day for our clients.  This doesn’t teach the CEO how to use Twitter, it provides the Management Team / Board of Directors / C-Suite with a Blue Print on how to use Social across the business. Not in the tactical manor...
Brandon Mitchell
Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or "organic" sources.
by Tim Hughes | @Timothy_Hughes | LinkedIn We’ve all seen posts like this on social, about how many miles you have flown, how many countries you have visited and how many air miles you have earned and do you know what? I’m not impressed and I would have thought your customers, Board of Directors, Stakeholders...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve been in sales for 25 years and I’ve seen a lot of change in that time. I started hand writing letters and handing them into a typing pool. It may amaze people but there was no internet, not mobile phones, no social media, no PC and Macs...
by Tim Hughes | @Timothy_Hughes | LinkedIn We had a call recently with a prospect that whole demand generation process was about events. I asked how it was going and the prospect said they had seen the results from events drop by 60%. They also admitted from further probing that in fact they had dropped...
by Tim Hughes | @Timothy_Hughes | LinkedIn Sending people an inmail, pitching your products and services. An inmail is a cold call on social media. You hate being pitched at, I hate being pitched at, stop doing it. Sending me a LinkedIn connection request and then pitching to me. Same as 1., nobody gets up...
by Tim Hughes | @Timothy_Hughes | LinkedIn Quick poll: If you woke up this morning and thought, “today I need to talk to a salesperson” raise your hand! I’m sure 95% of you didn’t. Or was it 100%? Do you remember the last adverts you watched? Of course not! You need to get a report...
by Tim Hughes | @Timothy_Hughes | LinkedIn Back in the 1930s, (yes that far back), advertisers worked out that they could sell stuff by interrupting your day and telling you about their product. Newspaper adverts and then TV adverts was a way of doing this. As you read the newspaper the advert would interrupt your...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I first started in sales, in fact for the whole time I’ve been in sales I’ve had to do my own demand generation. Maybe, because I’m a new business person, but I’ve always decided that I didn’t want to outsource my success to other people. I remember...
by Tim Hughes | @Timothy_Hughes | LinkedIn First and foremost here at Digital Leadership Associates social-experts.net we don’t say that Cold Calling is dead, far from it, we know a number of companies that still cold call. The difference being that Cold Calling and Social Selling has flipped. Where as, three years ago people cold...
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