by Tim Hughes | @Timothy_Hughes | LinkedIn Whenever you prospect whatever method you use, there are always going to be 5 different responses:- No Responce Please go away Yes, interested Sorry, purchased one of these X weeks ago Interested but contact me in x weeks or months time This blog is about option 5 and...
by Tim Hughes | @Timothy_Hughes | LinkedIn Was recently reading some comments on LinkedIn and I had to laugh…. “I stopped cold calling and using content marketing over 10 years ago…. “ “The clever people have been using social for over 10 years … “ Not sure if you have heard the saying, but, “nobody...
by Tim Hughes | @Timothy_Hughes | LinkedIn Previously we have written about operating models and how many companies business models are no longer fit for purpose. Why? Business models were designed around IT systems or were designed to be used for ten or twenty years. We all know the world does not operate like that...
by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot written by GDPR the regulations that come into force on 25th May and a lot of it written by people who have a conflict of interest. That is they have a company that business will be impacted by the GDPR regulations. For example,...
by Adam Gray | @AGSocialMedia | LinkedIn I’m sure you have heard the comment “You’re not the customer…you’re the product” and I think this needs exploring once again in light of recent revelations in the press about Facebook data being “harvested” by Cambridge Analytica to “hack” elections (Trump and Brexit). I do not profess to...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is a lot of talk and articles about Employee Advocacy, many of them are pretty “fluffy” and certainly wouldn’t stand up to any financial rigour. As business leaders we don’t want to be shown research figures, they are all “so what?”. We want to understand the business...
by Alex Low | @Alexander_Low | LinkedIn But we have always done it this way. Feels like the William Wallace cry for freedom in Braveheart, except this is not a cry for freedom, more like an excuse. To protect their job. People for the most part, especially under the watchful eye of management, don’t really...
by Tim Hughes | @Timothy_Hughes | LinkedIn Time and time again, we talk to organisations where the sales people get “social” and want to try social selling but are held back by management. Often these very same sales people, have read my book and have run their own pilots, proven it out and still they...
by Tim Hughes | @Timothy_Hughes | LinkedIn Cold calling has it’s highs and lows. Each salesperson has to face rejection it’s part of the job. A friend of mine used to sell door to door and the company knew that for every 10 doors they knocked on, there would be 2 sales and 8 rejections....
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading an article the other day which came up with a load of new-fangled ways of creating content, measure this and measure that …. these are all things that will delay creating content as you will measure so many things, that nothing will happen. I heard...
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