by Adam Gray | @AGSocialMedia | LinkedIn Let’s be honest we all feel a bit like that. Covid-19 has swept across the world with unprecedented speed. We have no idea what to do, yes there is expert opinion and guidance, but even the experts admit it’s all a bit of a best guess rather than...
By Dan Purvis | @DanPurvis Business investment in social media is growing. In the U.S. alone social media spending is expected to increase to $17.34bn in 2019 , indicative of the value social can bring to business. However, once you have invested in social media management, you’ll want palpable and tangible results. This article will...
…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this blog, I’m going to take you through some context of what DLA is all about and why, how we go about marketing, how we generate content and inbound our ROI (return on Investment). When Adam Gray and I started Digital leadership Associates (DLA) www.social-experts.com some 20...
by Adam Gray | @AGSocialMedia | LinkedIn We work with a large number of organisations that are peopled by very very smart individuals. But often that doesn’t help these people excel at what they do. I like to think that I’m quite smart…so I can empathise with their frustration and with their lack of comprehension…let...
by Adam Gray | @AGSocialMedia | LinkedIn No really…this isn’t a joke! Three people walk in to a room and those three people have great personal brands and everyone wants to talk to them! In 2018, that’s the way that the world works. If someone is going to be meeting you the chances are that...
By Peter Springett | @PeterSpringett Most of us already have the raw skills to draft a blog, even if we’re yet to find our voice. Look at the caption you just wrote for a holiday photo on Facebook. Or that online argument about the new manager for your soccer team. Facebook is often the place...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading an article the other day which came up with a load of new-fangled ways of creating content, measure this and measure that …. these are all things that will delay creating content as you will measure so many things, that nothing will happen. I heard...
by Tim Hughes | @Timothy_Hughes | LinkedIn As part of our Social Selling / Employee Advocacy program here at Digital Leadership Associates we teach people how to blog. Blogging is a great way for sales people and employees to demonstrate they are “experts”. We know that any buyer that is looking for an expert to solve their...
by Tim Hughes | @Timothy_Hughes | LinkedIn As part of our social selling program we teach people how to create content. Teach is the wrong word really, we empower, but that is a blog for another day, so here are the common excuses we get .. I’m not a good writer I don’t have time...
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