by Tim Hughes | @Timothy_Hughes | LinkedIn We have a mantra at Digital Leadership Associates. Sell through your network, not to your network. What we mean by this is that you want to move your personal brand, content, sales story as far away from you as possible so that you can be found. How do...
by Alex Low | @Alexander_Low | LinkedIn I listened to Cindy Godwin talking about what it means to be brave. She cited examples of her colleagues running marathons after Chemo, herself working with Grayson Perry and the British Museum to promote unknown art & reposition their own brand at the same time. She was basically...
by Alex Low | @Alexander_Low | LinkedIn 26bn buys you a lot. I mean a serious amount. So why did MSFT pay that for LIKD? Well now this is all starting to come to life. The applications that will now sync with Sales Navigator (link), and more importantly general LI data is moving the needle...
by Adam Gray | @AGSocialMedia | LinkedIn I’m sure you have heard the comment “You’re not the customer…you’re the product” and I think this needs exploring once again in light of recent revelations in the press about Facebook data being “harvested” by Cambridge Analytica to “hack” elections (Trump and Brexit). I do not profess to...
by Tim Hughes | @Timothy_Hughes | LinkedIn CEB (now Gartner) have the 57% statistic. Which if you didn’t know is based on a large sample of buyers in a business to business (B2B) context. In summary, this means that the buyer no longer needs to ring you up and ask for a brochure. You may...
by Alex Low | @Alexander_Low | LinkedIn We are in unprecedented times. The 4th Industrial Revolution is gathering pace at an extraordinary speed. Exponentially? Possibly. Self-Driving cars, Hyperloop, quasi sentient chat-bots such as Google Duplex, Amazon, 20year Old billionaires, VR, AR, WeChat, Douyin, half the world is now connected online, the list goes on and...
by Alex Low | @Alexander_Low | LinkedIn With 590million members on LinkedIn sometimes social media can seem being a little bit daunting and you don’t know where to start. This is where the power of your micro network can really come to the forefront in helping you understand where the next opportunity may be. What...
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