by Tim Hughes | @Timothy_Hughes | LinkedIn The CEB research figures show that people are 57% of the way through the buying process by the time they contact a sales person. If you think about it, we all go on-line and research the products we buy from cars to multimillion enterprise systems. In fact, the...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience get an understanding for what that audience think or attitude is to social media, especially in the enterprise B2B (Business to Business) space. One...
by Alex Low | @Alexander_Low | LinkedIn So what. No one cares. I mean really no one cares; apart from the PR team as they have something to write about. And the team who all pat each other on the back. No one ever bought a service or product in the b2b market just because...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) we are counting the days now until the European GDPR regulations are place. So we undertook this twitter poll. Now we understand that 23 votes isn’t a massive sample, but a sample nevertheless. What scared us is that only 22% of Marketers...
by Alex Low | @Alexander_Low | LinkedIn Innovate or Die. Really? Every day someone is being disrupted. Every day something is being heralded as innovation. Disruption always seems to carry a negative connotation, yet I don’t believe this always has to be the case. – I like this definition below : Yes, your journey to...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just had an email from somebody who isn’t a LinkedIn influencer, telling me about a course by somebody else who isn’t a LinkedIn Influencer which they are running called “How to become a LinkedIn influencer”. How is this? How can somebody who isn’t a Linkedin Influencer run course...
by Tim Hughes | @Timothy_Hughes | LinkedIn Came across a list the other day, I wouldn’t expect to be on it so I can talk objectively about it, here are 10 things that made the list utter tosh. It has people in the top 10 that are not thought leaders. It had people in the...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week I spoke at a Martch conference, I have to be honest I’m not a big fan of Martech, which if you didn’t know is short for Marketing Technology. Martech in my view isn’t actually an advance, it is actually a backward step, why is this? We...
by Alex Low | @Alexander_Low | LinkedIn With 590million members on LinkedIn sometimes social media can seem being a little bit daunting and you don’t know where to start. This is where the power of your micro network can really come to the forefront in helping you understand where the next opportunity may be. What...
by Tim Hughes | @Timothy_Hughes | LinkedIn Many companies that come to us are scared. They know that, as a number of CMOs have said to us “Marketing does not work anymore”. We have also seen a number of CMOs being fired for putting forward plans based on “old world” plans, which we know in...
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