by Tim Hughes | @Timothy_Hughes | LinkedIn
I’ve just had an email from somebody who isn’t a LinkedIn influencer, telling me about a course by somebody else who isn’t a LinkedIn Influencer which they are running called “How to become a LinkedIn influencer”.
How is this? How can somebody who isn’t a Linkedin Influencer run course called “How to Become a LinkedIn influencer.” How is it that people that know little (I won’t say nothing) about a subject can suddenly teach others about it? The thing that totally baffles me is why are people buying it, when it’s clear the person running the course, just by looking at their Linkedin profile, they don’t know about being a Linkedin Influencer.
Well on Social anybody can set themselves up as whatever they want and it would seem people fall for it. Well, maybe not you and me, but if people were not falling for it, then these people wouldn’t make any money and go and do something else.
A prospect we spoke to had just fired their social media person and said to us “I thought he was a social media expert, as he had a beard.” Funny statement, but they were serious.
Here at Digital Leadership Associates (DLA) www.social-experts.net we believe that the only way that you can stand in front of people and say “How to become a LinkedIn influencer” you have to be a LinkedIn Influencer.
We don’t see how you can be a Judo expert by buying and reading books on Judo from Amazon. You have to join a Judo club and fight and do your gradings. Bob Dylan is great folk singer and songwriter because he played folk clubs where the audience was 7 people. He found out what worked and what didn’t.
I often see debates about this on Facebook which respond and say “we are too busy teaching people to be a LinkedIn Influencer to be a LinkedIn Influencer.” For real?
This “we are too busy servicing clients” to do what we say we do is total and utter rubbish.
Would you take driving licences from somebody who couldn’t drive or undertake a sky dive following lessons from somebody who had never actually sky dived. How difficult could it be? Well you will probably waste your time and your money.
Sorry about what I’m going to tell you but with social media there are no quick fixes, there are no silver bullets. Like so many things in life, if something seems to good to be to true. It is.
If you too want to be a LinkedIn Influencer, please don’t fall for the snake oil merchants.
People who read this article also read these:
http://www.social-experts.net/i-waited-and-waited-but-as-the-days-passed-no-one-phoned-me/
http://www.social-experts.net/were-hiring-2/
http://www.social-experts.net/its-time-for-your-enterprise-to-run-on-social/
