by Tim Hughes | @Timothy_Hughes | LinkedIn If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not selling on social. It’s subtler than that. Let’s start at the beginning This isn’t about social selling vs cold calling. We as sellers no longer call the shots. Buyers...
by Tim Hughes | @Timothy_Hughes | LinkedIn Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. Yes! Regardless of if you are running your social selling program as a pilot or enterprise wide, you must have a proper governance structure involved and know the expected outcomes. The...
by Alex Low | @Alexander_Low | LinkedIn I have just had an amazing weekend away with my wife, celebrating her birthday and getting some much-needed rest from being the parents of a two-year-old. We stayed at the Dormy House Hotel in the Cotswolds and it is an amazing place: location, food and staff were brilliant....
by Tim Hughes | @Timothy_Hughes | LinkedIn 1. There is no ROI in Social Media I wrote this article in March 2015, nearly three years ago Using Twitter to get C-Level Appointments a Case Study #Socialselling https://timothyhughesuk.wordpress.com/2015/03/23/using-twitter-to-get-c-level-appointments-a-case-study-socialselling/ via @timothy_hughes The article goes through how a friend of mine was (he still is) getting C-Level...
by Adam Gray | @AGSocialMedia | LinkedIn Let me explain… At Digital Leadership Associates we believe that “social” is the transformational technology of our age, we believe that many of the world’s most successful companies don’t “happen to be good at social as well as being successful” but that they are successful exactly BECAUSE they...
by Tim Hughes | @Timothy_Hughes | LinkedIn We were talking to a company recently and their central piece of their demand generation is events. They shared with us that the return they got on events had dropped 60% in the last 5 years and they were looking for suggestions. I’m not sure what it’s like...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) www.social-experts.net you are probably aware that we run strategy sessions for companies so that the Board (as we say in the UK) or the C-Suite (in the US) understand social. This isn’t a Twitter lesson for CEOs, this is a day (or two...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam and I are sitting in Singapore after onboarding “team DLA” out here in the Far East with our Programatic Social Selling approach. Against a back drop of a lack of leads and meetings for every company worldwide. We have spoken to people in Singapore, America, Australia, United...
by Tim Hughes | @Timothy_Hughes | LinkedIn Sitting in Singapore after on-boarding our reseller, I was reminded about there are two rules of thought around Social Selling. There is one where you assume that Salespeople are idiots and don’t want to do Social Selling, so you find ways to force them to do it, even...
by Tim Hughes | @Timothy_Hughes | LinkedIn Many companies that come to us are scared. They know that, as a number of CMOs have said to us “Marketing does not work anymore”. We have also seen a number of CMOs being fired for putting forward plans based on “old world” plans, which we know in...
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