By Izi Singleton | @DigitalLead_Iz
Social media networks are now firmly accepted channels that need to be catered for and embedded in a company’s integrated marketing plan. Whether it’s Facebook, Twitter, LinkedIn, Instagram or Snapchat, the effective use of social media networks is essential to ensure your company is visible to clients, prospects and influencers before, during and after a buying cycle.
The challenge is that social networks are ‘always on’ and need to be constantly fed with fresh, informative content and real-time interaction. For many companies this can be overwhelming, and at best becomes an occasional activity, and at worse just never gets done. With an already packed marketing plan, the question is how to achieve an effective social media marketing program that’s the right size and shape for your marketing goals?
One approach is to use a social media marketing specialist. My role at DLA is to help our clients to plan and execute on their behalf the social media program of their integrated marketing plan. DLA live and breathe social media and social networks and we use these expert skills to operate as an extension of a company’s in-house marketing activities, giving our clients consistent interaction and engagement. We make sure their brand and message is in front of the right audience and deliver results, FAST!
In the case of one company, their share of voice increased by 4000%. By using a social media marketing specialist provider, they are now able to maintain and grow their visibility and engagement with influencers, prospects and clients on a set of business topics that they want to be “famous for”. This is bringing an increase in enquiries, leads and ultimately sales.
This approach is fast to adopt, easy to add into an existing marketing plan and gives rapid results.
Social media marketing, if done well, helps businesses dominate like sharks.
Why wouldn’t you give it a go yourself?
We are a Social Media Agency. We do three things: Social Media Strategy,Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.
