One of the biggest mistakes that people make with social, is they think it’s all about posting.
They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks.
Then what usually happens is that people go one of three ways:-
- They give up – Social doesn’t work.
- They throw money at it – They buy ads, or followers, which is a bit like buying friends.
- They realise that social media is just that, it’s social and it’s media.
Let’s go back in time, before social media when there were these things called networking events.
When we walked in, we didn’t stand at the door and shout “Hi, I’m Tim Hughes and I can offer you 30% off this week”.
I’m sure there would have been a polite smile by people, where upon security would be called.
What we did instead was, we arrived and went up to the counter serving tea and coffee OR a drink if it was in the evening and then went up to the first person we saw and started talking to them.
“How are you?”
“Isn’t the weather terrible”
We went through a line of questioning until we found something we had in common.
A friend of mine once said they were amazed that I seemed to know a little bit about everything and I could within a few minutes find something I had in common with a compete stranger.
My answer to that was “It’s simple, I’m in sales”.
With this in mind, we need to get social on social media.
If you see an article that somebody has posted, why not follow them?
Why not comment, “what a great article” or using your ‘listening’ skills, why not make the comment “love the article about X, you make a great point with Y”… it shows you have taken the time to actually read the article.
If somebody is creating content that meets your tone of voice and what you want to be famous for then share their content. Don’t forget, flattery gets you everywhere.
Thank people for the follows, the retweets (RTs), just be as polite as you would be offline.
You will find that people will respond positively. From this friendships will follow.
If you have enjoyed the subject that Tim raises in this blog, then why not get in touch and have a chat with one of our co-founders to see if we can make an impact on your organisation. Drop us an email at email@example.com